Coolpad's Dazen 1 units sold out on Snapdeal within seconds

Coolpad’s Dazen 1, which made its debut via Snapdeal today, was sold out within seconds. The company sold out 10,000 units of the smartphone in its first sale. The handset is competitively priced at Rs. 6999, the most popular category which makes the largest chunk of the market.

Coolpad launched the Dazen 1 at its India launch event in Delhi on May 28, and the registrations for today’s sale had started on the launch day itself. The device crossed over 1 lakh registrations and has seen massive demand since its launch last month.

Dazen 1 is powered by a 1.2GHz quad-core Qualcomm Snapdragon processor coupled with 2GB of RAM along with 8GB of built –in storage. It sports an 8-megapixel rear camera with a f/2.2 lens and LED flash. It also features a 5-megapixel FF front camera. It is backed by a 2500mAh battery.

The phone is available in sand stone black and baby snow-white colours. Backed by rigorous R&D, Dazen phone will have extended battery up to 50% with patented technology.

Commenting on the success, Varun Sharma, CEO, Coolpad India, said, “We are extremely delighted to see this kind of response. I am sure consumers would love the Dazen 1. Our India journey to success – has just begun!”

Karan Khara, VP Strategic Alliances, Snapdeal, said, “The incredible customer response to the Coolpad Dazen 1 is heartening. We were expecting these results given the excitement around the Dazen 1 debut in India and phenomenal pre-sale registrations for the device on Snapdeal. The swift sell-out of 10,000 devices within seconds of going live on Snapdeal is a testimony to Coolpad’s successful entry into India made possible by Snapdeal’s unmatched platform and pan-India user-base.”

Coolpad also started the sales of its flagship device Dazen X7 from today on Snapdeal. The handset packs a 5.2" FHD display, 13MP f/1.8 rear camera and 8MP front shooter. The phone runs on true Octa-core 1.7 GHz, with 2GB RAM, and 16GB storage, and is powered by a 2700mAh battery, along with extended battery up to 50%. The phone is available in Gold and Titanium white colours, and is competitively priced at Rs. 17999.

Coolpad Group globally is a holder of more than 6000 patents including dual sim, dual standby amongst others. Company’s manufacturing facilities produces more than 60 million handsets every year.