Coolpad Dazen and Snapdeal look to set benchmarks for LTE smartphone value proposition in India

Coolpad Group,  smartphone manufacturer and integrated wireless data solutions announced its partnership with India's largest online marketplace Snapdeal.

Coolpad will be bringing its innovative handsets to the Indian consumers through its exclusive tie-up with Snapdeal. A leader in 4G/ LTE segment, Coolpad Dazen is one of the world’s fastest growing smartphone players and also the fastest growing online brand in China.

According to Varun Sharma, India CEO, Coolpad Dazen, “We are delighted to tie-up with Snapdeal to bring our range of affordable devices to the fast-growing Indian smartphone market. There has been immense growth in the online consumer segment, and we are certain that Snapdeal is the right choice in reaching our mass target customers. We will use our assets as a manufacturer and innovator to bring the best to the customer by fulfilling their needs.”

Commenting on this, Tony Navin, Senior Vice President – Electronics and Home, Snapdeal, “We are excited to be partnering with one of China’s leading smartphone manufacturers, Coolpad as they enter the Indian market. The brand is renowned for high quality products and has been first-to-market with many innovations including curved screen phone, dual rear camera and unibody inside phone. At Snapdeal, we are committed to making Coolpad’s maiden launch in India a big success. We are positive that we will see a tremendous response from our wide user base towards this launch. ”

The company recently announced its entry into the Indian market, along with roping in Varun Sharma as the Chief Executive Officer who will be looking after the India operations. Coolpad Group globally is a holder of more than 6000 patents including dual sim, dual standby amongst others.