Competitive Positioning Of Training Vendors

LONG-TERM MASS MARKET: Courses in this

segment are career-oriented and form the basis for most vendor promotions. They

are also supported by substantial vendor branding. The duration of such courses

ranges above 120 days. The course fee ranges from Rs4,000 to Rs1,00,000. The

course fee per day is quite low and ranges from Rs20 to Rs600. The vendors

competing for this market space include Access Centre for Networking Technology,

Aptech Computer Education, Arena Multimedia, Asset International, Baroda

Productivity Council, Bitech-Bharathidasan University, Bitech-Manonmaniam

Sundaranar University, BITS Computer Education, Boston Computer, Centre for

Electronics Design and Technology of India, CMC, Compufield, Concourse

Information Technology, Creative Computers, Datapro, Edit Institute, Edutech

Informatics, First Computers, IBM, IIS Websity, Inset, karROX Technologies,

Kashyap Radiant Systems, Lateral Software Technology, Master Computer Education,

Microcell Multimedia, Microhard Institute of Technology, National Center for

Software Technology, NIIT, Noble Institute, Pentasoft, PG Softech, SRA Systems

Limited, Star Computer Institute, STG, Tata Infotech, Technocampus, The Quantum

Institute, and Wintech Computers. A total of 214 such courses have been used in

the analysis.

LONG-TERM SELECT MARKET: The fee for such

courses ranges from Rs1,00,000 to Rs2,50,000. The fee per day ranges from Rs600

to Rs1000, and the duration is above 120 days. The vendors currently competing

in this space include SRA Systems, Kaashyap Radiant Systems and Lateral Software

Technology.

LONG-TERM VERY SELECT MARKET: The

characteristics of such courses are high fees and long duration. An

international accreditation usually boosts the amount of fees. Last year, this

space was occupied by Tulec and Arena Multimedia. This year it is occupied by

Quantum Institute and karROX Technologies. The total course fee varies from

Rs2,50,000 to Rs4,50,000 and the course fee per day ranges from Rs600 to

Rs1,000. The durations of the courses are above 120 days.

MEDIUM-TERM MASS MARKET: Courses with

duration less than 120 days but greater than 30 days fall in this category. The

course fee ranges from Rs2,000 to Rs1,00,000 while the course fee per day varies

from Rs20 to Rs1,000. The vendors competing for this market space include–Tulec,

Concourse Information Technologies, Pentasoft, NIIT, CADD Centre, Compufield,

Symbiosis, Noble Institute, TechnoCampus, Star Computer Institute, BITS Computer

Education, Edutech Informatics, IBM, Oracle Education, Radiant Software, El

Net-3L, Accel Technologies Ltd, AmitySoft, Arena Multimedia, Asset

International, Athene Softech, Baroda Productivity Council, Datapro, Pentafour

Communications, Boston Computer, Centre for Electronics Design and Technology of

India, Maestros, Microhard Institute of Technology, SQL Systems Services, The

Quantum Institute, The Redmond Institute, Access Centre for Networking

Technology, Creative Computers, Edit Institute, karROX Technologies, TransEd and

Wintech Computers. A total of 191 courses have been used in this analysis.

MEDIUM-TERM SELECT MARKET: Courses with

duration less than 120 days but greater than 30 days fall in this category. The

course fee ranges from Rs1,00,000 to Rs2,00,000 while the course fee per day

varies from Rs1,500 to Rs2,500. Vendors competing in this space include Quantum

Institute, Oracle, Tulec, Microhard Institute, Symbiosis and Pentasoft.

SHORT-TERM MASS MARKET: Courses with

duration less than 30 days fall in this category. The course fee varies from

Rs500 to Rs50,000 and the course fee per day from Rs50 to Rs2500 per day.

Vendors competing in this space include–AmitySoft, Aptech Computer Education,

Aptech Online Varsity, Athene Softech, Bitech , BITS Computer Education, Boston

Computer, CADD Centre, Canbank, Centre for Electronics Design and Technology of

India, Centre for Technology Training, Cisco, CMC, Compufield, Concourse

Information Technologies, Cyber e-Park, Datapro, Decision Technologies, Edutech

Informatics, El Net-3L, First Computers, Gebbs Software Education, GI Solutions,

IBM, Informix, Intrak Global, karROX Technologies, Lateral Software Technology,

Maestros, Master Computer Education, MicroUniv, NIIT, Noble Institute, Oracle

Education, Pentasoft, PG Softech, Radiant Software, SQL Systems Services, STG,

Sun Microsystems, Tata Infotech, The Redmond Institute, ww.CAE iNFOTECH. A total

of 514 courses have been used in this analysis.