Companies to Watch Out for: Action Kings!

Picking eight names out of thousands of possible contenders is not an easy

job. It becomes challenging especially when those eight (and those thousand

contenders) are companies in a growing economy like India. And, forget not, we

were considering not the long-term potential of the companies, but their action

in the next 12 months as the criterion.

Since we did try that, it is probably apt to briefly articulate what were our

guiding principles. As the name suggests, they are eight companies to watch out

for in 2008. That means these companies are not necessarily the most innovative,

or most well-managed, or most likely to grow faster than others or anything like

that. They may be all that and more, but the primary reason for picking them is:

we believe that they are the companies where most action would happen. Again,

that is a relatively broad word

For a company like Tata Technologies, action could mean buyout or big

customer wins; for a concept start-up like Connectgaia that could mean

successfully selling the concept of its existence; for a company like Zapak, it

could mean pioneering a culture in India. Yes, you may find one underlying

commonality among all these: these are the companies that are in areas that will

be hot in 2008 and these are the ones that will significantly define the trends

in their respective areas in India.

Of course, the list is subjective. And we are unequivocal about that. It is

what we at Dataquest have decided after quite a few sessions of brain-storming,

followed by research, followed by brain-storming againtill we arrived at a

complete consensus. If you think we have missed a really deserving company,

which fits the above criteria, we would love to hear from you.

Here are those eight companies presented in no particular order.

Connectgaia.com: Greener Pasture



Indian enterprises have come to realize that being green makes better

business sense as it provides energy efficiency. Connectgaia, launched in May

2007 by specialized IT firm, KLG Systel, was not only a pioneer in telling

people that to minimize energy usage, you must first measure how much energy you

are using as you use (as opposed to after you have used), but even provided a

way by which you can monitor and regulate your energy usage anywhere, any time,

using the Web. And you do not have to be a pro to use it.

In 2008, we expect that the sensitiveness about energy efficiency will become

mainstream and there will be a better appreciation of the idea that Connectgaia

is trying to sell. The company plans to create an intelligent network by

establishing communication with power generation, transmission, and distribution

system.

We believe there is one challenge that Connectgaia would have to manage.

While in 2007, it kept selling the concept, in less than 12 months it will see a

pull situation. Like the Indian services industry, the challenge will shift from

selling the idea to execution. If it can manage that even moderately (as it has

no serious competition now), it will emerge as a sure winner.

Zapak: Games Indians Play



Zapak was listed by Google India as one of the top ten most searched phrases in
India. Zapaks popularity shows that this is a segment which cannot be ignored

by anyone planning anything around online. Zapaks is a case of belief in the

potential of the opportunity, and doing all that is possible to turn that

opportunity to a viable business.

Zapak, owned by Reliance Anil Dhirubhai Ambani Group, is now creating what it

calls Zapak Zones, gaming cafes, across the country. It is also working on MMOG

(Massively Multiplayer Online Games), which has generated huge interest in the

developed world.

The company is banking on the fact that India has the largest number of under

25-year-olds in the world apart from the fact that Internet penetration is

increasing at a fast pace. The company has much at stake as it intends to spend

about $100 mn over the next 3 years. With its over 5 lakh registered users,

Zapak is also trying to ride the social networking wave through its

www.bigadda.com portal.

The year 2008 will see more action in the space and as a trend-definer in

this segment, Zapak will see a lot of action.

Cranes Software: Statistically Speaking



Those who watched the Gujarat election results unfold must have noticed and

wondered at the ticker of Cranes Software on CNN-IBN news channel. The results

analysis had utilized the analytics expertise of Cranes to sharpen the findings.

Cranes Software, which provides enterprise analytics and engineering simulation

software products and solutions, has been credited with being one of the most

innovative product companies in India.

This is an area that is being looked at seriously by companies in all

segments. We expect a lot of action to happen in this area in both India and

abroad, as media becomes more tech-savvy. Cranes is well positioned to leverage

on its strength, especially in a year that will see quite a few state assembly

elections and possibly general elections in 2009.

Financial Technologies: On the Fast Lane, Literally



Online trading is on the boom in India; right from equities to commodities,

Financial Technologies (FT) has played a small but important role in spurring

this growth. Ever since the launch of its computerized trading platform, ODIN in

the late 80s till the recent launch of Tickerplant Infovending, FT has been at

the forefront of all technology solutions related to all sorts of commodities

exchange.

The company, founded by Jignesh Shah, has managed to make good inroads into

some of the PSU banks in India as well as exchanges outside India. Its biggest

success has been its flagship product suite, ODIN, which is targeted at

securities and commodities exchanges and has managed to grow to 220,000 trading

licenses.

FT, according to is Devang Narella, MD, is right now working on a pilot for

Atom Technologies, the mobile payment platform, and in 2008, he expects a

definitive solution in that space. There have also been talks of a major

acquisition in the new year. Indias first national level power exchange, Indian

Energy Exchange Limited (IEX) for trading electricity power exchange, is

proposed to be set up by FT and Power Trading Corporation of India and has

received approval from the Central Electricity Regulatory Commission (CERC).

The company looks all set to make good use of its domain expertise in 2008.

After all, the company was recognized by World Economic Forum amongst the top

125 Founding Global Growth Company Members at Dalian, China, Summer Davos -

2007; 2008 is beckoning to be an equally interesting time.

We expect FT to expand its portfolio/capability by taking organic/inorganic

route in 2008. Both ways, it will have a lot of action.

Zicom: Sense of Security



Like most other companies in the list, Zicom stands out because of the

conviction with which it is doing what it is: developing a market for its

surveillance products. While no one needs to be convinced about the need for

these products in places such as airports, banks, and such public places, what

sets Zicom apart is its belief that there is a real need for its video phones

among home users. It has not just caught everybodys imagination with its

advertising blitz; it is going all out channeling its products through large

departmental stores.

From providing CCTV services on suburban trains in Mumbai to coming up with

products like fingerprint door lock, burglar alarm system, the company has

diversified and expanded its operation to thirty cities. Some of the other

innovations include Electronic Gas Leak Sensor.

In the coming year, while the public security systems markets will continue

to grow, we believe Zicom has identified a real opportunity for growth in the

home surveillance market. With new suburbs coming up around most cities in India

with professionals buying homes in these places like never before, Zicom has

identified a real need and has not been deterred by the fact that it has to do a

lot of ground work to make this a real business opportunity.

Geodesic: IT is InfotainmenT



This is one product company in India that has leveraged the Web 2.0

technology in real sense. Mundu has been one of the biggest successes stories in

this arena. It is targeting OEMs, media and publishing, and social networking

sites for its innovative applications it has developed around Mundu platform.

Enhancing the mobile phone users entertainment and collaboration capabilities

by offering applications that enable them. Other Mundu IM applications are aimed

at publishing industry and social networking sites. Its products have good

compatibility with some of the leading names in the IM space. It has also got

into content aggregation and self-service ad management space.

Geodesic came into being in the late nineties in Mumbai at a time when the

Internet ruled supreme, informs Kiran Kulkarni, MD, Geodesic, and every other

corner shop was going online. Geodesic developed an e-commerce engine

hamarashop.com. As time flew and the euphoria faded, the directors realized that

being a straitjacket online company could no longer guarantee success. The

directors went into a huddle, and after much deliberation they decided that the

future spelt products. The company would now focus on creating products that not

only stood out in the Indian marketplace but globally as well. And Mundu was

thus born.

Other Mundu innovations include Mundu Radio, which allows access to digital

Internet Radio stations on mobile phone. Excitements in 2008 could include work

on video and handwriting technology.

Apart from the Mundu suite, Geodesic also made news when it acquired majority

stake in Chandamamaa popular multi lingual monthly magazine for kids and

youngsters. In all probability, Chandamama is all set to go digital, leveraging

Geodesics expertise in the Web and messaging space.

Patrick McGoldRick, could make Tata Technologies Indias first specialized software giant	Amit Prasad is riding on the navigation wave

Tata Technologies: On the Fast Lane, Literally



Yes, Tata Technologies is working for the winning Williams F1 racing team by

developing software for them. But that is not the reason why we have listed Tata

Technologies here. This company, still an arm of Tata Motors, grew significantly

in the last two years by acquiring INCAT. In 2008, it could well become Indias

first specialized IT firm to make it to the Big League.

This IT arm of Tata Motors, through its operating companies INCAT and Tata

Technologies iKS, has emerged as a leading player in providing IT services in

the engineering and design domain, primarily to the manufacturing industry

across twelve countries. The primary verticals for this company are aerospace,

consumer durable, and automotive. It made headlines in 2005, by acquiring the

UK-based INCAT, a company with PLM expertise, for about Rs 400 crore.

Incidentally, INCAT was one of the largest PLM solution providers in the world;

the marriage with Tata Technologies catapulted it into the international big

league. At the same time, this has given INCAT the leverage to tap the

burgeoning domestic market in India.

While helping F1 teams to win races, it is also working on the design of its

parent Tata Motors dream projectthe Rs 1-lakh car. Its relation with TCS,

initiated last year, could mean added forays into the world of F1 as TCS is

servicing both Ferrari and Fiat currently.

SatNav: Sky is the Limit



This year may well be the year of navigation technologies. And, SatNav has

worked hard for this day. Through its products, SatGuide (Car and mobile

navigation systems), SatTtracx (web-based vehicle tracking system), and

roadsofindia.com (Indias first direction portal), SatNav has focused on

creating opportunities for itself (and others) around the navigation space.

And when Indians are finally waking up to the need of a good navigation tool,

SatNav has made it easier for them to make the choice by dropping product prices

to almost half. Today, a GPS receiver can be bought at sub Rs 6,000.

SatNav has taken pioneering steps in this area, but with this opportunity

becoming bigger and bigger, this year will see more players jumping into this

arena. We expect SatNav will work with many of these companiessuch as mobile

service providers, phone vendors, websites, automotive companiesto expand this

space.

Team DQ



maildqindia@cybermedia.co.in