10 important future aspects of e-mail marketing
By: KG Manjunatha, Chairman and CEO , Kenscio Digital In a survey conducted by Kenscio, marketers’ second highest priority as a reliable marketing tool went to Email Marketing (59%), and…
columns
5 Questions to Ask Before Migrating to Linux
By: Rajarshi Bhattacharyya, Country Head at SUSE, India The debate about the best operating system for datacenters is a never-ending one. Each operating system has supporters to argue why one…
How converged datacenter infrastructure helps enterprises compete at the speed of disruption
By: Vikram K, Director, Servers, Hewlett Packard Enterprise India Disruption, disruption, disruption: That’s all you hear about these days and with good reason. From the sharing economy to wearables to…
Running an API-based company is a lot like running a venture fund
By: By Raina Kumra Co-Founder, Mavin and Susan Danziger Founder/CEO, Ziggeo Your customers are your portfolio companies and as they grow, you grow. An API provider becomes aligned with its customer’s business…
Successful change management through agile framework
By: Subhash Nigam, Project Manager, Aon Hewitt For many organizations, managing change is a struggle. It is a tussle since it engages elements of status quo and transitions those elements into a…
Why are perimeter security strategies no longer enough to protect us from advanced cyber attacks?
By: CyberArk In its “2015 Data Breach Investigations Report,” Verizon found that “advanced attacks often start with phishing emails, and a campaign of just 10 emails will typically yield a…