CMRSL announces the launch of its Initial Public Offering

Cybermedia Research & Service Limited (CMRSL), an ad-tech and data analytics company, today announced the launch of its Initial Public Offering (IPO) of 7,80,000 shares. The issue with a face value of Rs 10 per share will open between 27-29 September 2022 for listing on National Stock Exchange (NSE) Emerge. The initial public offering price is expected to be in the range of Rs 171 and Rs 180.

The company provides proprietary platforms and solutions that enable advertisers and publishers to match the right ad with the right user. This helps drive higher conversions and sales for advertisers and enables publishers to earn more. The solutions include CMRSL’s proprietary digital marketing solutions using Artificial Intelligence and Machine Learning (AI/ML), including CM Galaxy for advertisers, Cyber Ads for programmatic advertisements, and Auxo Ads for publishers. 

CMGalaxy simplifies omnichannel marketing by integrating data across multiple channels. It turns advertiser data into an informative dashboard that is easy to read, share and customize. Similarly, the CyberAds automated platform helps organizations leverage cross-device targeting that allows brands to target inventory across multiple publishers.

CMRSL has four revenue streams: Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics, which together form the pillars of the digital marketing landscape. The majority of its revenues come from data analytics CDP and consulting, advertisers, and publisher monetization tools that are programmatic. 

Backed by its parent company Cyber Media (India) Limited, a leading speciality publishing house, CMRSL has been growing its offerings and customer base, and is well positioned to build multiple revenue streams in the digital marketing and data analytics sectors. Businesses today are witnessing a large-scale digital transformation which is paving the way for the convergence of media. It is also driving digital to the forefront of business operations and delivery. 

The transformation has been catalyzed by the pandemic, which is helping the advertising industry in India evolve. The sector is expected to grow at a CAGR of 14.75% and touch revenues of Rs 93,119 crore by the end of 2023. Overall, the digital advertising industry has witnessed a 35.3% growth from Rs 15,782 crore in 2020 to Rs 21,353 crore in 2021 and it is expected to grow at 29.5% CAGR to clock Rs 5,809 crore by 2023.