Citrus Pay launches Sellfie, an integrated contextual commerce platform

Sellfie, a contextual commerce startup, part of Citrus Payments has announced the launch of a disruptive platform that enables individuals and small businesses to sell and collect payments on social networks and instant messengers using buy buttons, payment links and chat bots.

Contextual commerce is the next wave of commerce where consumers share and discover shoppable products and buy the things they find, at the moment of discovery. The advent of new technologies like mobile, apps, and social media — have changed the way how merchants could accept and securely process customer payments. Merchants looking to offer customers leading-edge payment options are now looking at new ways to enable customers the ability to make purchases and payments wherever they happen to be online, not just on a merchant’s website through contextual commerce.

The app, called Sellfie, allows anyone to take a picture of an item, price it, choose shipping options, and push a link to Twitter, Facebook, Instagram as well as other platforms like WhatsApp to sell and collect payments. Citrus managing director Amrish Rau said that even though Citrus has made it easier for businesses to collect payments seamlessly on web & mobile, it now wants to offer individuals and small businesses implement purchase opportunities into everyday activities and natural environments through contextual commerce.

Apart from enabling sellers to post and collect payments on multiple social networks using buy buttons and payment links, the app also lets sellers chat with buyers and complete the orders received from multiple channels all in one place. Further the app has a one click simple on-boarding process that enables anyone to start using Sellfie without any documentation. Addressing the need for both buyer and seller comfort, Sellfie is designed in a manner where sellers can collect payments anywhere by creating a unique payment link. Taking it a step further, Sellfie’s unique model of escrow payments or “Buyer Protection Guarantee” ensures that payments made by a buyer will be released into the seller’s account only when the buyer receives the product.

Commenting on the launch of Sellfie, Amrish Rau, Managing Director, Citrus Paysaid, “Contextual Commerce is a new frontier for commerce that is growing rapidly. With Sellfie, we will be able to offer a complete commerce solution to help individuals and small businesses can sell on social networks and instant messengers.We are trying to provide an avenue to these sellers to setup their business online in 30 seconds with zero documentation.

Anish Achuthan – Business Head, Sellfiesaid, “Sellfie provides a real time chat platform for sellers and buyers on social networks so that they can negotiate with each other.Sellfie will provide a platform to more than one million individuals and small business onto its platform in three years. We took our time bringing Sellfie into the market and have invested time and effort to ensure that from the user interface to the payment process, everything is simple, easy and organized – the idea is to help individuals capture the businesses within their niche with zero commissions.”

With Sellfie, the possibility of creating an online store presence for pretty much anyone becomes an instant reality, revolutionizing Indian e-commerce by helping small and micro businesses set up business online in 30 seconds with an e-payment facility, a free website, integrated shipping and a host of other services, all through a single platform.

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