Advertisment

Ciscos approach is services-led and solutions-driven

author-image
DQI Bureau
New Update

How does Cisco look at services as a business line?



We believe that customers would buy solutions to address their business

problems. In the medium terms, we want to move toward providing solutions to our

customers around networking, communications and we want our enabling function to

add value in that direction. We look at services-led and solutions-driven

interactions, and that is the way we want to be approached by our clients for

adding the next level of business value. That is why services are becoming

strategically important and relevant for Ciscos success.

Advertisment

What are the priorities of Cisco Services?



Cisco uses the terminology customer advocacy to denote Cisco Services.

Customer delight and satisfaction is the first priority. For all Cisco employees
from sales teams to services team, incentives are linked to the customer

satisfaction ratings on the basis of c-Sat (customer satisfaction) which is

tracked on a daily basis by our CEO. Customers are of the view that networking

products are good but the network is becoming complex. The topology of the

network is changing drastically over the years and new applications are getting

added to the network.

What is Ciscos life cycle services approach?



Ciscos life cycle services approach is the crux of customer engagement

wherein we engage with our customers from the business problem definition

perspective. This is applicable to most of the complex networks. One of our

customers was trying to build a network and the client wanted the campus to be

complete from all perspectivesgreen, energy conservation and smart and wanted

to become a role model for what they stood for. We engaged with this customer

from preparing to planning, to implementation to execution of the intelligent

information network.

What happens in scenarios where your prospective customers want to use

non-Cisco products?



Customers business problems and the possible solutions make our intentions

clear about Internet Protocol during the advisory phase of our discussion. We

stay away from specifying vendors. Customers can come up with an RFP and we

could be one of the bidders.

Sudesh Prasad



sudeshp@cybermedia.co.in

Advertisment