Chief Marketing Officer (CMO) Program: A Step Towards Marketing Excellence

The Indian Institute of Management (IIM) Lucknow is offering the Chief Marketing Officer Program, a comprehensive program of 10 months that blends academic studies with practical applications. Marketing has a significant role in today’s evolving business landscape. It plays a pivotal role in shaping a company’s success in which the Chief Marketing Officer (CMO) acts as a leader responsible for not only safeguarding the company’s market value and reputation but also driving business growth. The program offered by IIM Lucknow is designed to fulfill the evolving demand for CMOs. The program will equip CMOs and aspiring market leaders with the tools and techniques that they may need to thrive in a rapidly changing marketing environment.

What is the role of the CMO in a company?

In general, CMO is responsible for developing and implementing marketing plans and strategies. But as the businesses navigated through post-pandemic realities riddled with questions about inflation, interest rates, and potential recession the role of CMO has expanded beyond its traditional boundaries.

CMOs are now expected to be adapted to data-driven decision-making, cross-functional collaboration, preparing customer-centric strategies, etc. These expanded roles have brought forth the need of developing a new set of skill sets that can transform marketing leaders into visionaries capable of steering their company’s success.

Who are eligible for the IIM Lucknow CMO Program?

The institute welcomes graduates, post-graduates, and diploma holders with 10 to 25 years of work experience. Applicants must have a minimum of 50% marks in their academic history and should be currently employed during the application process. And a mandatory LinkedIn profile is also required for the application.

Applications are open till 28th August and academic sessions will start on 30th September. Participants will have to pay a program fee of INR 3,93,822 + GST to join the program.

What are the topics covered under the IIM Lucknow CMO program?

The program will be conducted through live online sessions with the prestigious IIM Lucknow faculty mostly on Saturdays. The program will cover various topics under different modules that include

• Customer at the heart of it all
• Managing business P&L
• Marketing in a digital world
• Data and analytics for marketing
• Strategic marketing
• Capability building and scaling
• Leadership
• Marketing strategy simulation

Participants will get a certificate of completion and be eligible to receive IIM Lucknow’s Executive Alumni Status (optional) upon completing the program with at least 75% attendance and satisfactory academic achievement.

Conclusion

In this time of unprecedented changes in the business world, CMOs hold the key to unlocking a company’s growth potential. The Chief Marketing Officer Program offered by IIM Lucknow will arm marketing leaders with the skills, knowledge, and strategies needed to thrive. The program will be a stepping stone to a successful and impactful marketing leadership journey for participants, whether a new CMO or a marketing professional aspiring to upgrade.

So, don't miss out on this opportunity as the institute provides limited seats, and early applications are encouraged due to limited availability.