Capgemini launches employee-centric campaign with real-life stories

Showcasing existing employees' lives as part of real-life stories/challenges, in an attempt to promote itself as a preferred career destination, Capgemini India has announced the launch of its new brand campaign - ‘Be the YOU want to be'.

The campaign, with social media at its heart, aims at promoting Capgemini, with over 40,000 employees in India, as a preferred career destination, by highlighting real stories of Capgemini team members - their experiences, challenges and other key elements that have helped them develop as a person and as a successful technology professional.

The campaign is developing 9 key objectives, which will be used in a series of advertisements. These directions work in harmony with a Capgemini story or challenge. In this way, the company is providing prospective employees with an aspirational and real picture of what their professional life could be if they pursue a career at Capgemini.

External audiences will be connected through emerging and existing available platforms such as mobile, print, online advertising and outdoor billboards. Social media will be at the heart of the campaign and used to engage prospective employees. Outdoor advertising will be seen in key metros and cities such as Mumbai, Kolkota, Trichy, Salem, and Thiruvananthapuram.

Commenting on the launch of campaign, Rajesh Chandiramani, Senior Vice President - Marketing & Sales, Capgemini India said: "The new campaign brings out real-life stories of our employees, who have overcome personal and professional challenges, which are typically faced by technology practitioners. Through this initiative, we want to communicate to aspiring audiences on how Capgemini is offering the desired environment for professional growth."

The Capgemini brand in India has seen a steady growth over recent years in line with the development of the company presence. Human-centered communication started with "People matter, results count" campaign at the end of 2010 until the "We are the ones" and Experts Connect campaigns in 2011-2012. The new campaign "Be the YOU want to be" - is fully in line with the multiple aspirations of young IT professionals in India and aims to add to the positive growth story of the brand.