Canon introduced the new “MAXIFY” range of business inkjet printers, which offers high-quality and economical colour network-printing solutions to SOHO customers. These printers are designed with enhanced features including high speed printing, low cost per print, cloud printing capabilities and wireless connectivity to smart devices.
The printers are for SOHOs consumers from across sectors like healthcare, education, hospitality and other services industry. The new printers launched are MAXIFY MB5370 and MB5070 multifunctional printers, and the single-function MAXIFY iB4070.
These printers will give SOHOs a competitive edge by offering greater print speeds, versatile connectivity, high paper capacity and high page yield and in turn help them increase productivity, save time and money. MAXIFY printers provide cost efficiency and scalability for small business owners, making them an ideal partner as their business grows.
Kazutada Kobayashi, President and CEO, Canon India said, “India is witnessing a new wave of entrepreneur culture and the requirements of SOHOs are different from large enterprises or even SMBs, and Canon has always been at the forefront in coming up with innovative products to address their needs. MAXIFY printers will help small set-ups streamline their printing infrastructure and increase employee productivity by leveraging the high volume efficient color network printing feature. We anticipate greater adoption of mobile and cloud printing among SOHOs with the launch of MAXIFY printers.”
Canon will be working very closely with channel partners and Value Added Resellers (VARs) in all major cities to bring MAXIFY printers and its related services to SOHO consumers. Canon is also launching an innovative digital and outdoor marketing campaign to reach out to over 4 million SOHO customers across India.