Canon has augmented its flagship PIXMA High-speed G-Series, the new PIXMA G6070, PIXMA G5070, and PIXMA G2070 with its high-speed ink tank printers. With this launch, Canon India aims to secure a 25% market share in the Ink Tank category.
The G-Series is an ink-efficient printer, designed to fulfill conventional needs and the emerging needs of the industry. The new line-up features are integrated with high-yield ink bottles that consume black and color ink, additional high-capacity paper feeding, high-speed printing, Ethernet support, smart speaker support, and auto two-sided printing, making it ideal for customers with high print volume demands. The printers are also equipped with duplex printing and AI support.
Kazutada Kobayashi, president and CEO, Canon India, said: “The mid-long term plan and the importance of printer business in Canon is re-inforcing. The proportion of inkjet and laser is equal in 2019. Our foray into the ink tank category was a critical milestone for our printer business. Our endeavor is to increase the inkjet proportion because the demand for inkjet printers is expanding across different sectors in India. PIXMA G-Series bestows features like connecting network, easy maintenance, and space saving.”
Tamaki Hashimoto, executive officer at Canon Inc., explained that India is among the most important markets in Asia for the expansion of the ink jet business. Canon’s technology used in inkjet printers is revolutionary. In the mid-1970s, they had developed the basic bubble jet mechanism that had ejection mechanisms for accurate placements of ink droplets. It has made dramatic improvements, using full photolithography. With time, Canon combined components, i.e. consumer printers, hi-speed business inkjet, and commercial inkjet printers.
Sukumaran, director, Consumer Systems Products (CSP), Canon India, added that the market strategy and important aspects of the new products. He explained how the printer industry is important within its ecosystem. The Ink Tank contribution to the overall industry has increased from 35 percent to 65 percent, and the target is to grow to 80 percent by 2020.