Canon launches EOS 5D Mark IV full-frame DSLR

Canon India Pvt. Ltd., launched the highly anticipated EOS 5D Mark IV, offering professional photographers and filmmakers stellar, full-frame performance and the speed to deliver captivating narratives in both still and video formats.

Built upon the capabilities of the EOS 5D Mark III, the EOS 5D Mark IV features the latest imaging technologies and the best attributes from premium EOS models like the flagship EOS-1D X Mark II to create the ultimate shooting experience for users. Equipped with a powerful 30.4 megapixel full-frame high-sensitivity sensor and Dual Pixel CMOS AF for rapid focusing speed, the EOS 5D Mark IV delivers exceptional performance in both stills and video shooting. New features such as support for Dual Pixel Raw (DPRAW) format and 4K frame-grabs will empower photographers with greater control when creating and capturing their shots.

Speaking at the launch, Mr. Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd, said, “Canon has been at the forefront of innovation always. Understanding the rapidly changing and ever increasing requirements of the imaging industry and professionals, Canon keeps launching more evolved and technologically progressed products. With every new product in the Canon EOS 5D range, we create a differentiation in the industry. The EOS 5D Mark IV is truly the most versatile EOS ever, all set to revolutionise photography in India. With the launch of such evolutionary products, we foresee our numbers to grow and achieve a market share of 50% in the DSLR segment. Our robust retail expansion, strong brand equity and effective network management are pillars that stand testimony of our leadership position in the industry.”

Mr. Andrew Koh, Vice President of Consumer Imaging and Information Centre, Canon India commented, “Since 2005, the EOS 5D series has been redefining imagery and has become an industry benchmark. With the launch of EOS 5D Mark IV, Canon raises the bar yet again. Featuring a 30.4 Megapixel Full-Frame CMOS sensor, 7.0 fps continuous shooting speed and 4K video recording at 30p, the EOS 5D Mark IV is sure to impress all”.