Canon aims to become No.1 in Inkjet printer category by 2015

Dr Alok Bharadwaj Executive Vice President, Canon India has been leading business operations of Canon in India which are structured into 6 business groups including services, 4 regional sales operations, an integrated sales training academy, centre for photo & movie development, policy advocacy, PR & corp communications.

Market sentiments...On the broad level, market sentiments have been at the lowest in the recent past. This relates to all products like laptops, peripherals, consumer products, etc. In relation to inkjet printers the market declined 10% (measured in accordance to calendar year), while laser showed single digit growth. Overall the printer business was flat. The home printing essence added a new flavour to the inkjet printer segment. The running cost has come down to half compared to what it was 3-4 years ago. Canon had phenomenal growth by 30% in Inkjet category by year to date. This print space is undergoing major reconfiguration following our introduction of new technology that makes print cost more affordable.

Enablers highlighted...The important enabler is that with technology being disruptive connection of devices is becoming a new parameter. With the plethora of iphones, tablets, wifi, etc entering into the market, it is required that the printer connects with them. There is a possibility of people enjoying print services when more information is shared electronically. There are more records kept electronically.

Environment quotient...Canon has tried to promote environment-friendly devices to encourage conservation and wildlife preservation. Earth hour is our way of looking at how to be an important part of our commitment towards conservation of nature. It is important to be a responsible producer to enable economic growth and prosperity as it reflects greater responsibility and pressure on earth. Keeping this in mind, we are making our effort by offering products that consume less of electricity. Even there should be a responsible use of paper. We intend to grow as a responsible producer.

Future plans...In today's age when consumer requirements change by the hour, the focus for Canon is to continuously innovate to come up with new consumer specific printing solutions and become an end -to-end solutions provider. With the introduction of new applications for its inkjet printers, innovative product range and state of the art production facilities, Canon aims to become No.1 in Inkjet printer category by 2015.