Advertisment

Rapid growth of the Indian projector market -- trends for 2025

The adoption trend is expected to continue during the next decade with the enhanced reach of projectors in Tier II and III businesses and households.

author-image
DQI Bureau
New Update
optoma
Listen to this article
00:00 / 00:00

There are different reasons for the rapid growth of the projector market in India. Projectors are being used in educational institutions & offices. In addition, projectors are used in clubs, restaurants, parties, and other entertainment avenues. The usage of projectors in household entertainment has also increased with the rise in disposable income of the middle class. 

Advertisment

With increase in adoption of digitalization and improvement in projector technology, the growth has been even higher. The trend is expected to continue during the next decade with the enhanced reach of projectors in Tier II and III businesses and households.Let us analyze how the Indian projector market is expected to fare in 2025 (and beyond).

Market projections and overview
The total size of India’s projector market shall surpass $2.1 billion by 2029. The growth can be attributed to the adoption in both commercial and household spaces. One of the key contributors to this growth is the reduction in maintenance costs, as eco-friendly projectors now replace conventional projectors. 

With the introduction of interactive and 3D projectors, overall user engagement has improved, meaning educational institutions will adopt it even faster. Further, the projector’s compatibility with DTH and OTT platforms has encouraged households to buy them for an immersive experience. 

Advertisment

Sector-specific demand and adoption reasons
The sector is expected to reach new heights due to increased adoption in different industries. Here is how the three major sectors will influence the growth:

Education Sector (Schools and Colleges)
• Increasing use of projectors in educational institutions for interactive learning.
• The Digital India campaign drives demand for digital tools, including 3D interactive projectors.
• Enhances teaching quality by enabling dynamic visual explanations of complex concepts.

Corporate Sector (including MSMEs)
• Projectors are essential for business presentations, video conferencing, and training.
• Portable and feature-rich projectors are in high demand, offering wireless connectivity and advanced resolution for seamless communication and collaboration.

Advertisment

Home Entertainment
• A growing trend of home theater setups drives demand for high-quality projectors with high-resolution displays and immersive sound capabilities.
• Compact 4K projectors are popular among urban households, tech-savvy buyers, and gamers.

Role of technology in stimulating demand
The global projectors market has witnessed a dramatic shift in technology and the Indian companies have also provided better, more dynamic, and sustainable experiences to the users. One of the most notable improvements can be the introduction of interactive and 3D projectors. These projectors are way more advanced than their predecessors, offering direct interaction with the projected content. 

For example, in a classroom setting, interactive projectors create immersive learning environments, helping students grasp complex subjects through hands-on visual aids. On the other hand, in the corporate sector, these projectors help enhance collaboration by enabling teams to annotate and manipulate presentations in real-time. Even in home entertainment, these features help in providing realistic viewing experiences. 

Advertisment

Projectors have also improved by becoming more energy-efficient and eco-friendly. Modern projector companies ensure that no harmful elements are involved in manufacturing projectors or found in any end product. Further, lamp-based projectors used to consume a significant amount of electricity, and the latest developments (LED technology) have helped address a longstanding problem. As customers have realized that the projector companies are making every effort to make the products better and sustainable, the adoption rates have been going up. 

Challenges and opportunities ahead
Here are the most critical challenges and opportunities that the market is going to face in the future:

Challenges
* There will be massive competition from alternative display technologies such as OLED and QLED televisions. As the number of players in the TV industry rises and the cost of production reduces, the projector industry will face a major rivalry.    India’s growing middle class and increasing disposable incomes present a significant market opportunity.

Advertisment

* TVs are often considered cost-effective and suitable for smaller spaces. Further, they are easy to install and fix as compared to projectors, whose mobility can result in physical damage. 

* Many consumers are still unaware of the improvements that the projectors have made in terms of energy consumption, sustainability and features.

* Limited penetration in non-urban areas due to a lack of information.         

Advertisment

Opportunities
* India’s growing middle class and increasing disposable incomes present a significant market opportunity.

* Urbanization and tech-savvy consumers are driving demand for innovative projector solutions.

* Compact, eco-friendly projectors with advanced features like 4K resolution, laser light sources, and wireless connectivity are gaining popularity. Projector companies should change marketing messages by adding technological advancements to promotions. 

Advertisment

* These advancements cater to modern consumer preferences and create a competitive edge.

Summing up
Even though the projectors face significant competition from modern and smart TVs, the two devices have different market niches. With better technologies and more features (such as 4K resolution, eco-friendly models, and wireless connectivity), projectors have become economically sustainable. This factor will be critical to higher adoption, especially in Tier II and III cities in the next decade. 

-- Vijay Sharma, MD, Optoma Technology (I) Pvt Ltd.

projector
Advertisment