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Turn 40 Crore Visitors into Your Customers: How Your Business Can Thrive at Mahakumbh 2025?

An estimated Rs.3600 crore is spent by brands on marketing and advertising in the Mahakumbh 2025. Mahakumbh is the new place to make your business noticeable. Here is how!

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Preeti Anand
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Mahakumbh 2025
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An estimated Rs.3600 crore is spent by brands on marketing and advertising in the Mahakumbh 2025. Brands have done outdoor advertising accounting for around 25% of that total. Mahakumbh is the new place to make your business noticeable. This is a publicity that such a large assembly offers which is beyond expectation. A large crowd of people will know about your brand. It is the best advertising place for now. It is what makes it a desirable offer for all businesses.

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A lot of companies, including banks, startups, and FMCG behemoths, are advertising their goods. They are launching fresh campaigns, and monitoring customer reaction in real time. It is the best practical way to get real time reactions. Held once every 12 years, the 45-day Maha Kumbh Mela is expected to draw almost 400 million tourists between January 13 and February 26, 2025. This is a great opportunity to get your business highlighted. With sponsors spending around Rs.3600 crore on marketing to interact with the large number of guests. Now this year's event is predicted to generate significant economic activity.

 

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Views and Strategies for your company to get visibility at the Mahakumbh 2025

  • All businesses and for that matter the general public are well aware of the wide range of attendees at the Maha Kumbh. This includes pilgrims, tourists, and spiritual seekers. Brands are modifying their marketing tactics by emphasising emotional ties and cultural significance.

  • Most businesses at Mahakumbh are to increase their visibility. A lot of brands are choosing to work with event planners on partnerships and sponsorships. It is the best way to get access in a structured way. This includes putting up booths, giving away free samples, and using experiential marketing to let customers get up close and personal with their goods. Brands are making best use of the footfall.

  • Businesses are stepping up their digital marketing efforts. A lot of their audience is active on social media. Social media is another platform to reach out to the public. Brands can expand their reach by leveraging influencers and producing shareable content about the Kumbh experience.

 

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Here is how companies are displaying their products at Mahakumbh 2025

Reliance Consumer Products has launched its Campa brand. Therefore RCP is promoting its Campa brand extensively. Its main focus is on concentrating on its beverage range. It is a wonderful strategy to increase its brand awareness amongst such a huge crowd where the brand cannot be ignored. The corporation has established a "Campa Ashram" as a place for pilgrims to rest. It is the best way to make use of the large crowds at Mahakumbh and gather all the limelight. The company is also serving regional cuisine along with items from its Bingo! snack brand, ITC is embracing the local way of life.

 

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To improve cell coverage, Airtel has laid an extra 74 kilometers of fiber throughout the city. It is optimised to over 340 existing sites, and installed 287 new sites. The business has set up 78 active cells on wheels (COW) on the Kumbh Mela grounds. Indeed a great strategy! In addition to the mela grounds, these steps will guarantee smooth connectivity to Prayagraj's roadways, train stations, airport, hotels, and other busy locations.

 

Dabur has teamed up with neighborhood restaurants and dhabas in Prayagraj. They are providing samples of its digestive goods, like the well-known and a household product Hajmola. They are looking forward to promoting its personal care and baby care products. The company is also providing branded amenities at the ghats, such as changing rooms for ladies and baby care rooms. A wonderful strategy to increase awareness and build your business.

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Vijay Vishwas Pant, commissioner of the Prayagraj division, praised the presence of major companies in Mahakumbh, saying, "The administration is happy as long as there is sewa bhav in their work." For example, ISKCON and the Adani Group partnered to provide meals to followers. The Mahaprasad Seva will be available till February 26th, which is the whole duration of the Mahakumbh.

 

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What are the advantages for brands? Anticipated Results at Mahakumbh 2025

  • You must use and implement focused marketing strategies during the event. Just the way Airtel, Reliance and other major companies are working on a developed strategy. Companies can greatly increase their brand awareness and visibility among the millions of participants by implementing the right strategies.

  • Don’t lose heart if there are no direct sales. There is a rare chance for direct sales and customer acquisition. This is because of the overwhelming number of visitors. Increased foot traffic could result in more sales conversions for brands.

  • This is the last but the main point. Brands can establish lasting connections with consumers. Yes! Consumers may stay in touch with you long after the Kumbh Mela is over. Here is the catch! Focus on providing them with unforgettable experiences.



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