BSM is key for cloud business

How has the IT market in India transformed for you?
India is one of our fastest growing markets globally. Transformation of the
Indian IT industry can be categorized into three phases. The first phase began
in 2003, when companies, in an effort to meet growth requirements, invested
heavily in hardware across scattered islands of information and infrastructure.
In the second phase of 2006-08, Indian customers started to focus on
consolidating these scattered islands. At that time, virtualization was still a
nascent concept. In the third phase, spanning the last couple of years, there
has been a significant change with customers trying to drive optimization and
automation of IT environments. The growth of server, storage network and
application virtualization have added to the complexity in managing these

How has the Indian IT market reacted to the concept of business service
management (BSM)? Does HP have anything to offer in this domain?
We have seen a strong growth in the deployment of management solutions such
as BSM in India, and in particular, the banking, telecom, and IT sectors. India
as one of the leading IT outsourcing hubs in the region is challenged, more so
than ever, with improving IT operations efficiency while delivering high-quality

HP uses the term BSM to describe the process of assuring business service
health. HP BSM is an end-to-end management solution that integrates network,
server, application and business transaction monitoring to help improve IT
operations efficiency while delivering high-quality services.

With HP BSM solution, organizations can monitor and manage the end-user
experience, and improve the operations bridge efficiency by filtering,
de-duplicating and correlating events, and relating those events to the affected
business services, though automated discovery.

With SaaS, cloud computing, how do you perceive BSM playing a role?
BSM is a key ingredient for businesses taking to the cloud. If you are
implementing a private cloud, full BSM capabilities are available. You can
discover the relationships between infrastructure components and business
services. Also, you can monitor both the infrastructure performance, and
application performance from the end-users perspective. However, if you are
using public cloud services, it means that you have little visibility of the
underlying infrastructure components. End-user application performance
management becomes the most suitable approach to ensure that the service
provider is meeting service level objectives. Furthermore, monitoring of cloud
services, functional test, load testing, and application vulnerability testing
are all available as SaaS through HP Cloud Assure.

Atreyee Datta

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