Marking a major step towards achieving its vision of empowering every Indian with new-age digital tools, pioneering communications company BRITZO has announced the imminent launch of its pan-India channel programme, ‘iVVO Smart Parivar’. With the five Ps of People, Partnerships, Profitability, Prosperity, and Peace of Mind guiding its channel strategy, BRITZO’s latest initiative has been designed to assist its partners in accelerating their growth by capitalising on the brand’s differentiated product/service proposition, as well as to deliver the maximum customer value.
Under the ‘iVVO Smart Parivar’ programme, BRITZO will facilitate a single-point solution for all of its partner distributors needs, including on-boarding, training, and tracking. The company will also aim to ensure complete peace of mind for its partners through key initiatives such as enabling claims in bill settlements, credit insurance, and IT automation. The large-scale initiative will be initially rolled out in 17 states, including Uttar Pradesh, Uttarakhand, West Bengal, Madhya Pradesh, Chhattisgarh, Odisha, Bihar, Jharkhand, Rajasthan, and Gujarat, as well as the NESA region, through a service network of more than 900 service centres.
Speaking on the announcement, Dharamvir Shaw, Co-founder and COO – BRITZO, said, “Today’s fast-changing market dynamics mean that brands need to move away from the traditional way of dealing with partners. Feature phones are turning smart, and so must the partner systems. We want to help all our partners gain hands-on proficiency with new technologies and systems. By providing them with a one-stop solution for all their business needs, we are enabling and empowering them with the tools they need to come up to speed with the rapidly-transforming market and to deliver the maximum value to our customers.”
Vivek Agrawat, Rajasthan State CEO – BRITZO, said, “We at BRITZO are committed to providing our customers and business partners with out-of-the-box, innovative, yet simple solutions. We want to disrupt the feature phone category in India with our smart range of products and equip every last Indian with the tools they need to be successful in this digitally-driven age. It is to achieve this goal that we have launched the ‘iVVO Smart Parivar’ programme. Be it the sales model or the claims settlement process, every aspect of this initiative is designed to provide complete peace of mind to our channel partners. We want to be an active part of their business growth and market success, and are looking to support them at every step of their association with BRITZO.”
Sanjay Lahoti, BRITZO Super Distributor – Rajasthan, added, “Having been associated with the telecom business since the past two decades, I believe that BRITZO channel policies have been created with a special focus on its business partners in the value chain. By allowing claims settlement to be finalized with the billing, the company has taken a major step towards ensuring that its partner distributors are able to redirect all of their energies towards developing the market for the brand.”
With the process of on-boarding and training partner distributors complete in almost all states, BRITZO will be further ramping up its partner outreach efforts on a pan-India level. The move is expected to drive widespread adoption of BRITZO’s smart and cost-effective feature phones amongst consumers in tier-III, tier-IV, and tier-V markets across India, thus facilitating digital enablement for the country’s rural heartland by offering an evolved alternative to feature phones.