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British tech start-ups eyeing India opportunity

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DQI Bureau
New Update

Sixteen digital wireless and mobile software technology companies from UK were in Delhi recently to explore business avenues and look out for growth in the emerging economy. These companies were part of the entrepreneur-led trade mission-WebMission 2013-that offered them platform to develop new relationships and open up their business to the Indian market.

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Although India's GDP (gross domestic product) ratio has gone down recently, the economy has a number of attraction points indicating towards near-future high-growth. To leverage on the opportunity, the British start-ups camped recently in Delhi to scoute for business avenues. Many of them are already part of the business and working at different levels in government and private projects. "India's changing market dynamics offer a significant opportunity to UK businesses that can provide technology to serve the massive, rapid growth," shares Guy Pattison, co-owner, The WebMission. "The goal of the Mission to India is to provide know-how, connections and inspiration to help improve and accelerate opportunities with potential customers and partners."

The size of these startup was fairly small. But they owned expertise in their niche areas. Talking to one such company, Dataquest discovered how innovative they are and how they can leverage on the opportunity in different areas such as government, education, health and infrastructure, among others. "Inngot provides online tools that enable organizations, of all sizes, to identify, value and market their intellectual property-not just registered rights, but all the other intangible assets they own," shared Martin Brassell, CEO, Innogot, a British start-up which employes only 25 people.

Similarly Dataquest learned how Cyan, another Brit company, provides solutions that reduce energy consumption for the utility and lighting markets. "We manufacture and sell technologies used in smart metering and lighting with cloud based control systems. Since the government is having a number of smart-metering projects to bring efficiency into the energy sector, there is a big opportunity for companies like us," says Bijan Mohandes, VP worldwide sales and marketing, Cyan.

There are also companies aware of Indian government's plans to transform India into a global hub for Electronics System Design and Manufacturing (ESDM). "Our technology will offer a complete framework of building blocks for flexible configurable hardware and targeted performance. It could revolutionize multithreading designs through judicious systems partitioning, self-synchronizing threads and optimizing core resource utilization," says Graeme Smith, CEO, Cyceera-an evolving British semiconductor technology and systems IP company.

The start-ups from Britain are convinced with India's growth story, mainly because of the untapped rural and middle-income market. Taking the positive side into consideration, the onset of start-ups from abroad will bring the culture of innovation into India and take it down to the base of the pyramid.

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