British company CloudBuy to offer global platform for small and medium Indian enterprises

Small and Medium enterprises in the country are in for a boost as British company cloudBuy is ready to provide easy to use global e-commerce solutions to transform their business opportunities and help them in their growth.

CloudBuy is a pioneer in Business to Business (B2B) technology, with many years of supporting complex B2B trading in the UK government space.  cloudBuy has been making strong inroads into the Indian market including a tie-up with Confederation of Indian Industries (CII) to launch a new online gateway for its members. cloudBuy is providing a secure, transactional B2B platform for CII to support CII’s 8000 members to grow business in India and globally.

Country Head India of cloudBuy Nilesh Gopali gave an insight into the proposed operation of his company saying that “e-commerce platform will enable Indian businesses to promote their products and services expand their boundaries and trade online, within India, across the region and globally”.

Nilesh Gopali, who prior to joining cloudBuy was instrumental in launching a new UK High Street Bank-Metro Bank. With his deep experience of changing customers experiences through technology Gopali returned to Mumbai to lead the team in India. He is expected to make cloudBuy a leading e-commerce platform with his collaborative leadership approach and expertise.

Hemant Bhange is yet another addition to the company that clearly shows cloudBuy’s continuing commitment to Indian operations. Bhange has been appointed as the company’s Global Solutions Director. Bhange, who has a strong background in manufacturing and engineering, is well positioned to further facilitate cloudBuy’s mandate to accelerate India’s expansion as one of the fastest growing economies.

Speaking about the potential for growth in this segment, Bhange said that “India’s market size for indirect material is huge. Though b2b ecommerce in India is at a nascent stage,  Indian Govt is actively encouraging state-owned and private companies to adopt online procurement solutions, as they have the potential to speed economic growth and enhance productivity”.

With B2C (Business to Consumer) platforms accepted as part of day to day buying, it’s not surprising that individuals at work expect the same type of technology when they buy for their businesses. cloudBuy’s unique blend of  ecommerce coupled with all of the procurement controls expected by the world’s largest corporations, fits the need perfectly. Bhange said “In my business life I have come across many ERPs and realised that purchasing is not straightforward or easy; however when I joined cloudBuy I was struck by just how intuitive the solutions were, it was the first time that I really felt that a home shopping experience could be realistically implemented in a large corporate”.

Further, cloudBuy has partners in India, the most significant of these is Visa AP.  Gopali said “cloudBuy’s solutions were built out from payment, from the beginning we were a pure play ecommerce company not a meant for catalogues.  When one is serious about ecommerce, then payment becomes central – this focus has ensured that we built our technology to get all purchases right first time.  We are now working with Visa AP to ensure that our B2B buyers and sellers get all of the benefits of electronic payment; the security, speed and working capital benefits are really significant”.

The UK Trade and Investments (UKTI – arm of British Embassy) has been supporting cloudBuy in promoting the brand and company in relevant forums and summits. Similarly UK-India Business Council (UKIBC) is providing an interconnect between UK companies and their Indian counterparts to facilitate trade.


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