BPO Rankings: 4 | Wipro BPO: Strategic Shift

Wipro BPO saw healthy growth as it transformed itself into much more of a
transaction processing unit from the earlier call center type of business, as it
realized strong synergies between BPO and IT services and its end-to-end
proposition. Some good wins happened in this space, particularly in the last
quarter.

The company also restructured its accounting practice to suit its new
consolidated approach of selling-without differentiating between voice and
non-voice businesses. It sells solutions that run around an entire process and
which include some component of voice and some of transaction processing. Wipro
hasn't sold any pure voice deals in 2006.

• Exited the outbound voice business
• The US market continued to contribute 88% of revenue

The unit is proactively building practice (service lines) in about 12 areas
including BFSI.

	4
CEO: TK Kurien

l Start-up
Year: 2000 l
Processes: Customer services, tele-marketing, technical support, IT
help desk, insurance, mortgage and HR processing, finance and accounting,
knowledge services l
Employees: 16,087 l
Business Mix: Voice (86%), Non-voice (14%)
l Facilities: 7
l Address: Doddakanellii, Sarjapur
Road, Bangalore l
Tel: 51103102 l
Fax: 51613780 l
Website: www.wipro.com/bpo