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Follow UsEven as growth slowed for most voice-based BPOs last year,
Sutherland Globals India operations pulled off yet another good year. It
scaled up, adding close to 3,000 people. The Kochi facility, opened a year
earlier, now employs around 1,000 people; Chennai continues to be the biggest
location with 6,500 employees spread across six facilities; followed by Mumbai
with 1,500.
Technology remains the key vertical for Sutherland, contributing
close to 80% of the revenue. The rest came from verticals like BFSI,
telecommunications, healthcare, and retail. While the company provides services
like sales, marketing, and customer support for consumer electronics, software,
and IT hardware manufacturers, it offers technical help-desk support to other
industries.
In the last few months it diversified into non-tech areas in
enterprise back-office, where it has taken a selective approach and mostly plays
on the supply chain (F&A, order management, supply chain management,
analytics), which leverages its existing technology products client base, for
which efficient management of global supply chains is a major strategic thrust.
Recently it got into vertical-specific BPO in selected
industries such as insurance, mortgage, healthcare, and online retail.
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| l Start-up Year: 1986 l Delivery Presence: Chennai (6), Mumbai (1), Kochi (1) l Address: 383 Velachery Tambaram Main Road, Vijayanagar, Chennai 600042 l Tel: 42007884 l Website: www.suth.com |
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The companys delivery model spread across strategic hubs
globally, helping it offer blended offshore and nearshore services across
geographies. Through this model Sutherland is able to function as a captive for
its clients, and that is its unique selling point. Sutherland, like most voice
players, has opened delivery facilities in the Philippines, managed out of
India.
In terms of significant top management recruitments, Deepak
Sogani, the long-standing CFO of Patni joined the company. In a more recent
development, Vik Ranjan from AIG joined as head of BFSI.
India is a very important geography for Sutherland with 50% of
its 18,000 employees based here. The company intends to add close to 4,000 more
this year, and by FY 08 end may well have over 13,000 people in India. This
would make it one of the biggest BPO employers in the country. DQ