• About
  • Advertise
  • Privacy & Policy
  • Contact Us
Thursday, September 28, 2023
DATAQUEST
  • Home
  • News
    IIT Kanpur

    IIT Kanpur Collaborates with InterDigital Inc. for 6G Research

    managed services

    A global study revealed companies’ reliance on IT managed services increases in 2023

    Google courses

    Google Launches Free and Paid Courses on Generative AI

    VMware Explore 2023 Singapore

    Anup Purohit, CIO, Wipro Charts Course for Cloud Excellence at VMware Explore 2023 Singapore

    VMware Explore 2023 Singapore

    VMware Explore 2023 Singapore: Emerging technologies fuelling future of innovation economies in Asia

    Infosys and Microsoft

    Infosys and Microsoft Join Hands to provide Enhanced AI-enabled Solutions

    Trending Tags

    • election update
    • trump news
    • United Nations
    • whitelisting
  • Business Technologies
    Rural broadband in Idukki

    Breaching digital divide: Impact of SD-WAN connectivity on rural and remote connectivity in India

    Jio and NVIDIA

    Jio Platforms partners with NVIDIA to Accelerate AI Cloud Infrastructure In India

    HCLTech

    HCLTech Secures Siemens Contract to Accelerate Cloud-Led Digital Transformation

    ChatGPT

    A Human-Centered approach will lead to a better Responsible AI framework

    TSMC

    TSMC to build multi-billion-Euro chip factory in Dresden, Germany

    Enterprise

    No more a Pancake, But a Waffle 

    Trending Tags

    • Nintendo Switch Pro
    • ClickShare CSE-800
    • Mark Zuckerberg
    • Silicon Valley
    • internet
  • DQDeepTech
    Generative AI

    Role of Generative AI in the Modernization of Software Development Process

    ORACLE (7)

    Oracle Unveils New Generative AI Features for Enhancing Customer Service

    Manodayam

    Through AI, we are offering mental health solutions at Rs 1 per day: Sanjay Bhardwaj, founder, Manodayam

    Conversational AI

    Transforming customer experience with conversational AI and language neutralization

    Google

    Google Introduces Generative AI Search Experience in India

    Empowering Enterprise

    Empowering Every Enterprise: VMware Democratizes Generative AI for All

  • Leadership Insights
    • Interview
    • Opinion
    • Editors Blog
    • Features
  • Annuals
    Sandeep Dutta and Ajay Vij

    DQ Top 20 Rank 7- Rank 7 – Accenture India, Concerns over revised guidance

    Google

    DQ Top 20 Rank 20 – Google India Driving Growth through Advertising Space Reselling 

    Genpact

    DQ Top 20 Rank 19 – Genpact Transformation Happening Here? 

    Oracle

    DQ Top 20 Rank 17 – Oracle India Business Surges, spearheading Cloud Revolution across Sectors 

    Microsoft

    DQ Top 20 Rank 16 – Microsoft India Robust Outlook Amid Driven by Hybrid Work and Cloud Adoption 

    Mphasis

    DQ Top 20 Rank 15 – Mphasis Mphasizing on AI and quantum 

    Trending Tags

    • Data Loss Prevention 2.0
    • Technology product Development
    • Internet access in developing countries
    • Unilever Ventures
  • DQ40Years
  • Events
    Oracle Cloud World 2023 Keynote

    Larry Ellison’s Oracle Cloud World 2023 Keynote Highlights: Pivotal Innovations and Industry Insights

    Smart city

    Smart and sustainable city solutions deliver on sustainability and resilience goals

    Forge

    Sustainable building an integrated approach to support customers’ goals

    Buildings

    Honeywell helps building owners drive critical performance

    Gigafactory

    Gigafactories fueling renewable energy transition through automation control technologies

    Refrigerants

    Unlocking true potential of energy storage

    Trending Tags

    • Revenue Analytics
    • fraud prevention
    • Seven Pillars of Digital India
  • Business Solutions
    Schneider

    Schneider Electric showcases innovative, sustainable, and transformative digital solutions at Automation Expo 2023

    Electronics

    Booming Indian consumer market comes with opportunities and challenges for e-commerce brands

    Predictive analytics

    Role of predictive analytics: Unleashing business growth and efficiency

    health tech

    Asia Business Case Centre, NTU Singapore released case study on health tech HealthPlix

    customer experience

    NovelVox digitizes and personalized customer experience for American National Bank

    Dream11

    Dream11 built a funnel analytic tool for user behaviour at a large scale: Abhishek Ravi, CIO

    Trending Tags

    • More
      • Tech4Growth
      • DQConclave Event Site
      • TechSchools Event Site
    No Result
    View All Result
    • Home
    • News
      IIT Kanpur

      IIT Kanpur Collaborates with InterDigital Inc. for 6G Research

      managed services

      A global study revealed companies’ reliance on IT managed services increases in 2023

      Google courses

      Google Launches Free and Paid Courses on Generative AI

      VMware Explore 2023 Singapore

      Anup Purohit, CIO, Wipro Charts Course for Cloud Excellence at VMware Explore 2023 Singapore

      VMware Explore 2023 Singapore

      VMware Explore 2023 Singapore: Emerging technologies fuelling future of innovation economies in Asia

      Infosys and Microsoft

      Infosys and Microsoft Join Hands to provide Enhanced AI-enabled Solutions

      Trending Tags

      • election update
      • trump news
      • United Nations
      • whitelisting
    • Business Technologies
      Rural broadband in Idukki

      Breaching digital divide: Impact of SD-WAN connectivity on rural and remote connectivity in India

      Jio and NVIDIA

      Jio Platforms partners with NVIDIA to Accelerate AI Cloud Infrastructure In India

      HCLTech

      HCLTech Secures Siemens Contract to Accelerate Cloud-Led Digital Transformation

      ChatGPT

      A Human-Centered approach will lead to a better Responsible AI framework

      TSMC

      TSMC to build multi-billion-Euro chip factory in Dresden, Germany

      Enterprise

      No more a Pancake, But a Waffle 

      Trending Tags

      • Nintendo Switch Pro
      • ClickShare CSE-800
      • Mark Zuckerberg
      • Silicon Valley
      • internet
    • DQDeepTech
      Generative AI

      Role of Generative AI in the Modernization of Software Development Process

      ORACLE (7)

      Oracle Unveils New Generative AI Features for Enhancing Customer Service

      Manodayam

      Through AI, we are offering mental health solutions at Rs 1 per day: Sanjay Bhardwaj, founder, Manodayam

      Conversational AI

      Transforming customer experience with conversational AI and language neutralization

      Google

      Google Introduces Generative AI Search Experience in India

      Empowering Enterprise

      Empowering Every Enterprise: VMware Democratizes Generative AI for All

    • Leadership Insights
      • Interview
      • Opinion
      • Editors Blog
      • Features
    • Annuals
      Sandeep Dutta and Ajay Vij

      DQ Top 20 Rank 7- Rank 7 – Accenture India, Concerns over revised guidance

      Google

      DQ Top 20 Rank 20 – Google India Driving Growth through Advertising Space Reselling 

      Genpact

      DQ Top 20 Rank 19 – Genpact Transformation Happening Here? 

      Oracle

      DQ Top 20 Rank 17 – Oracle India Business Surges, spearheading Cloud Revolution across Sectors 

      Microsoft

      DQ Top 20 Rank 16 – Microsoft India Robust Outlook Amid Driven by Hybrid Work and Cloud Adoption 

      Mphasis

      DQ Top 20 Rank 15 – Mphasis Mphasizing on AI and quantum 

      Trending Tags

      • Data Loss Prevention 2.0
      • Technology product Development
      • Internet access in developing countries
      • Unilever Ventures
    • DQ40Years
    • Events
      Oracle Cloud World 2023 Keynote

      Larry Ellison’s Oracle Cloud World 2023 Keynote Highlights: Pivotal Innovations and Industry Insights

      Smart city

      Smart and sustainable city solutions deliver on sustainability and resilience goals

      Forge

      Sustainable building an integrated approach to support customers’ goals

      Buildings

      Honeywell helps building owners drive critical performance

      Gigafactory

      Gigafactories fueling renewable energy transition through automation control technologies

      Refrigerants

      Unlocking true potential of energy storage

      Trending Tags

      • Revenue Analytics
      • fraud prevention
      • Seven Pillars of Digital India
    • Business Solutions
      Schneider

      Schneider Electric showcases innovative, sustainable, and transformative digital solutions at Automation Expo 2023

      Electronics

      Booming Indian consumer market comes with opportunities and challenges for e-commerce brands

      Predictive analytics

      Role of predictive analytics: Unleashing business growth and efficiency

      health tech

      Asia Business Case Centre, NTU Singapore released case study on health tech HealthPlix

      customer experience

      NovelVox digitizes and personalized customer experience for American National Bank

      Dream11

      Dream11 built a funnel analytic tool for user behaviour at a large scale: Abhishek Ravi, CIO

      Trending Tags

      • More
        • Tech4Growth
        • DQConclave Event Site
        • TechSchools Event Site
      No Result
      View All Result
      DATAQUEST
      No Result
      View All Result
      Home Business Solutions

      Blueocean Market Intelligence Strengthens its Data Analytics and Visualization Strategy for Retailers

      Ruchika GoelbyRuchika Goel
      March 23, 2015
      in Business Solutions, Business Technologies
      0
      Analytics

      Analytics

      anees merchant

      Blueocean Market Intelligence is a global analytics and insights provider. For its retail customers, the company wanted to deliver the right analytics solution in order to provide retailers comprehensive, timely, and actionable intelligence. Considering that a majority of retailers generate their highest profits during key seasonal and time-bound shopping events such as Black Friday, Christmas, and back-to-school, there was a need of an analytics solution that could deliver comprehensive insights to drive increased footfall, site traffic, conversions, and customer acquisitions during these critical selling seasons.

      Accordingly, Blueocean was looking for an analytical software to form the foundation of its marketing technology analytics solution. At the same time, the company wanted a tool that could be easily understood and used by its team of visualization and data experts to derive insights for customers. Anees Merchant, Sr Vice President, Blueocean Market Intelligence says, “As a company we are very data driven. We believe in bringing a 360 degree approach to harnessing data for internal use and to provide value to our clients. We wanted a strategic tool to deliver value for clients who are embarking or in the midst of their data discovery journey.”

      PROVIDING RETAILERS REAL-TIME AND ACTIONABLE INSIGHTS

      As Blueocean had been using Tableau 7 in a few of its IP solutions, it decided to use the software as a base for its new event-based retail intelligence solution for providing retail intelligence on demand. “Tableau was a well fit to serve our needs and fulfil the objectives we had in mind,” says Merchant.

      Further, it selected Corporate Renaissance Group (CRG) as a partner to help deploy the tool and upgraded to a newer version, Tableau 8.1.

      With Tableau, Blueocean has gained a disciplinary approach and a platform for data integration to generate impactful outputs. Tableau synthesizes data from multiple formats such as transactional, research, social media and other behavioral data sources such as SAP databases, Adobe digital analytics, Facebook, Twitter, YouTube, other social media channels, CRM and ERP systems, etc.

      Blueocean can now empower its clients with well-grounded triangulated view of data that was earlier residing in silos across the organization. It is able to provide retailers/eTailers actionable insights such as competitive intelligence, shopper attitudes, perceptions and behaviors, path-to-purchase digital and in-store drivers, digital engagement and revenue optimization, messaging refinement, integrated media campaign effectiveness, etc.

      The company was also able to drastically reduce the time-to-market for the ‘Retail Intelligence on Demand’ solution. In a week, the company was able to create a prototype and go live as compared to working on a traditional platform which would have taken almost eight weeks of effort.

      “For one of our customers, the ability to get real-time intelligence during this critical season has enabled them to save cost by 30% and have 1.5x impact on revenues. With Tableau we were able to drastically reduce this time to market the solution. In a week we were able to create that prototype and get it rolling as compared to a traditional way of sourcing a platform would take anywhere up to eight weeks. The client adoption has been pretty great on that front as we were able to comprehend the business use case much better,” informs Merchant.

      The solution received great traction from customers for its ability to provide timely and accurate data that allowed customers to evaluate and respond to competitive tactics and consumer behavior. Tableau provided the ability to disseminate intelligence across the organization, enable data democratization, and ease of deployment and scale.

      Previous Post

      How Indian banks are leveraging social networks to take banking to a different level

      Next Post

      Companies under DDoS Attack Fear Losing Business Opportunities the Most

      Related Posts

      Rural broadband in Idukki
      Business Technologies

      Breaching digital divide: Impact of SD-WAN connectivity on rural and remote connectivity in India

      September 26, 2023
      Jio and NVIDIA
      Business Technologies

      Jio Platforms partners with NVIDIA to Accelerate AI Cloud Infrastructure In India

      September 8, 2023
      HCLTech
      Business Technologies

      HCLTech Secures Siemens Contract to Accelerate Cloud-Led Digital Transformation

      September 8, 2023
      ChatGPT
      Business Technologies

      A Human-Centered approach will lead to a better Responsible AI framework

      August 31, 2023
      TSMC
      Business Technologies

      TSMC to build multi-billion-Euro chip factory in Dresden, Germany

      August 25, 2023
      Enterprise
      Business Technologies

      No more a Pancake, But a Waffle 

      August 25, 2023
      Next Post
      ddos-attack

      Companies under DDoS Attack Fear Losing Business Opportunities the Most

      Philips

      P. Krishnakumar - Promoted As Vice President, Consumer & Small Business India, Dell

      E-Commerce

      Why Big Data is a Game Changer for the Indian eCommerce Industry

      • Trending
      • Comments
      • Latest
      Hybrid Cloud

      Run complex workloads with ease: Switch to Lenovo Hybrid Cloud solutions

      August 18, 2023
      IIT Madras

      IIT Madras Invites Applications for Two Year Artificial Intelligence Fellowship with Stipend of Rs 40,000

      August 18, 2023
      WhatsApp no valid QR code

      Here’s How to Activate a Banned WhatsApp Number

      January 14, 2020
      IIT Kharagpur

      IIT Kharagpur Announces Free Online Course on Google Cloud Computing

      August 16, 2023
      WhatsApp no valid QR code

      Here’s How to Activate a Banned WhatsApp Number

      1652
      Exams in India

      CBSE Board Exams 2021: Students Request Indian Government to Cancel Board Exams Due to Rising COVID-19 Cases

      893
      Delhi Schools

      CBSE Board Exams 2021: Do Not Postpone or Cancel Board Exams, Say Section of Students

      577
      Online courses

      AWS Announces Free 12-week Course on Cloud Computing for Unemployed People Interested in Cloud Careers

      510
      IIT Kanpur

      IIT Kanpur Collaborates with InterDigital Inc. for 6G Research

      September 28, 2023
      managed services

      A global study revealed companies’ reliance on IT managed services increases in 2023

      September 28, 2023
      Google courses

      Google Launches Free and Paid Courses on Generative AI

      September 28, 2023
      Raghu Raghuram

      Potential of generative AI extends its reach to every facet of a modern enterprise: Raghu Raghuram, CEO, VMware

      September 28, 2023
      IIT Kanpur
      News

      IIT Kanpur Collaborates with InterDigital Inc. for 6G Research

      The Indian Institute of Technology (IIT) Kanpur has set on a journey to shape the future of wireless communication with ...

      September 28, 2023
      managed services
      News

      A global study revealed companies’ reliance on IT managed services increases in 2023

      A global study commissioned by Cisco and conducted by Canalys predicts substantial growth for IT channel partners specializing in managed ...

      September 28, 2023
      Google courses
      News

      Google Launches Free and Paid Courses on Generative AI

      Google has recently launched free as well as paid generative AI training courses on its Cloud Skills Boost platform. Among ...

      September 28, 2023
      Raghu Raghuram
      Interview

      Potential of generative AI extends its reach to every facet of a modern enterprise: Raghu Raghuram, CEO, VMware

      Raghu Raghuram, CEO, VMware, shared insights on the company's strategic direction during a conversation with Dataquest at the VMware Explore ...

      September 28, 2023
      VMware Explore 2023 Singapore
      News

      Anup Purohit, CIO, Wipro Charts Course for Cloud Excellence at VMware Explore 2023 Singapore

      Anup Purohit, CIO, Wipro, stood before an audience of technology enthusiasts, delivering a thought-provoking address at the VMware Explore 2023 ...

      September 27, 2023

      Industry Insights

      digital asset management platform

      Exploring Digital Asset Management platform Digiboxx

      September 27, 2023
      Digital transformation

      Digital transformation in trading: Navigating the future of investments

      September 26, 2023
      Machine Unlearning

      Eternal Sunshine of the Spotless Model – Hello, Machine Unlearning!

      September 26, 2023
      Ironman

      The ‘Jo Jeeta Wohi Sikander’ CIO- Meet the Ironman

      September 22, 2023
      Load More

      DQ 40 Years

      Sridhar Vembu
      Interview

      Only with R&D can you escape the trap and go to the next level: Sridhar Vembu, Cofounder and CEO, Zoho

      August 25, 2023
      The many specials of CyberMedia 1
      Business Technologies

      The many specials of CyberMedia

      July 22, 2023
      Rajendra S Pawar
      Business Technologies

      From 1980 to 2047—Time Lapse from NIIT’s lens

      July 22, 2023
      Shiv Nadar
      Business Technologies

      Indian IT: Re-inventing itself for the next 25 years

      July 22, 2023

      Editors Blog

      Indian IT
      Editors Blog

      The roller coaster ride continues 

      August 20, 2023
      companies ranking
      Editors Blog

      How we made the list 

      August 20, 2023

      Recommended

      Rural broadband in Idukki

      Breaching digital divide: Impact of SD-WAN connectivity on rural and remote connectivity in India

      September 26, 2023
      Indus Appstore

      PhonePe Launches the Indus AppStore Developer Platform

      September 25, 2023
      Load More

      Most Popular

      Hybrid Cloud
      Business Technologies

      Run complex workloads with ease: Switch to Lenovo Hybrid Cloud solutions

      August 18, 2023
      WhatsApp no valid QR code
      News

      Here’s How to Activate a Banned WhatsApp Number

      January 14, 2020
      Big Tech Firms
      News

      Beware of China Domain Name Registration Scam, Ignore Mails from .cn Mentioning Domain Conflict

      June 2, 2021
      Load More
      DATAQUEST

      Launched in 1982 as India’s first IT print publication, Dataquest is known as the “Bible of Indian IT.”
      Features business technologies, enterprise tech, cloud, hybrid multi-cloud, data management, security, IT Infrastructure, emerging technologies, analysis of market trends, a new development in the IT industry and needs of corporate users, Jobs, Deep Tech, interviews of CEOs / CIO's / MDs, and Annual surveys.

      Category Links

      • Annuals
      • Business Solutions
      • Business Technologies
      • DQDeepTech
      • Editors Blog
      • Events
      • Features
      • Interview
      • Module
      • News
      • Opinion

      Newsletter

      Subscribe to our mailing list to receives daily updates direct to your inbox!

      *Invalid email address.
      • About
      • Advertise
      • Privacy & Policy
      • Contact Us
      • PCQuest
      • DataQuest
      • Voice&Data
      • CIOL
      • DQ Channels

      © Copyright © 2023 Cyber Media (India) Ltd. All rights reserved.
      Reproduction in whole or in part in any form or medium without written permission is prohibited.

      No Result
      View All Result
      • Home
      • News
      • Business Technologies
      • DQDeepTech
      • Leadership Insights
        • Interview
        • Opinion
        • Editors Blog
        • Features
      • Annuals
      • DQ40Years
      • Events
      • Business Solutions
      • More
        • Tech4Growth
        • DQConclave Event Site
        • TechSchools Event Site

      © Copyright © 2023 Cyber Media (India) Ltd. All rights reserved.
      Reproduction in whole or in part in any form or medium without written permission is prohibited.