/dq/media/agency_attachments/UPxQAOdkwhCk8EYzqyvs.png)
Follow UsSMAU 2002, il premier dell’Italia e la mostra di ICT in secondo luogo più
grande del mondo erano calcolatore centrale ad una delegazione del exhibitor
dall’India condotta da Nasscom amplificarla commer—ciale fra l’India e l’Italia.
Pramod Mahajan, assistere del sindacato per la comunicazione, la tecnologia dell’informazione
e gli affari parlamentari, governo dell’India egualmente ha usato questa
piattaforma per lanciare il ‘SIMPUTER ‘, pc tenuto in mano a basso costo da
indigeno sviluppato dell’India, per il mercato europeo al pavilion dell’India.
|
|
| SMAU / The Broader Objectives |
| n NASSCOM-McKinsey Report 2002 has identified that large non-English speaking markets in Japan and Western Europe remain under penetrated by Indian IT companies. These two markets alone offer the Indian Industry over $5-6 billion in export potential |
| n Thus in tune with NASSCOM objective to identify opportunities for Indian companies in underpenetrated markets across the world, NASSCOM is taking the Indian delegation to SMAU 2002 |
| n SMAU will provide an opportunity to the Indian software and service players, to showcase their high-end software services and products |
| n It will also provide an opportunity for Indian and Italian companies to meet and interact to identify areas of collaboration in the field of Information and Communication Technology, Telecom, and Wireless applications. |
| n Our aim is to raise Europe’s share in Indian exports from 23 % as of 2001-02 to 30 % by the year 2005 n Indian software and service exports to Italy have increased from $ 21 million 2000-01 to $ 28 million in the year 2001-02 |
/dq/media/post_attachments/108456a7ea1cfc8ebc442a527f7e59a8a5410070c0ee5055915f8d681dc7a179.jpg)
Translated this mumble-jumble means… SMAU 2002, Italy’s premier, and
world’s second largest ICT exhibition was host to an exhibitor delegation from
India led by Nasscom to boost IT trade between India and Italy. Pramod Mahajan,
Union Minister for Communication, Information Technology and Parliamentary
Affairs, Government of India also made use of this platform to launch the ‘SIMPUTER’,
India’s indigenously developed low-cost handheld PC, for the European market
at the India Pavilion.
Oh no, this is not a printing mistake but the aftereffect of the trip to
Italy by our delegates. After all we need to pump up the efforts from our side
too and maybe promote the Italian language as another step in the right
direction.
Nasscom, the apex industry association of IT Software and Service companies
in India has projected that India’s software exports to Italy can reach $ 0.5
billion by 2008. Indian software and service exports to Italy have increased
from $ 21 million 2000-01 to $ 28 million in the year 2001-02. Some of the
emerging opportunities, to boost ICT trade between India and Italy, exist in
areas such as E-business, Telecom Solutions, CRM, SCM, Engineering Services,
Software Development and Maintenance, Embedded Software, Quality Assurance and
Systems Review and Audit and IT Enabled Services. Indian companies can build
strategic alliances, enter into joint ventures, conduct joint product
development, or fulfill outsourcing requirements of Italian IT companies in
these areas.
The Indian delegation at SMAU 2002 comprised of a mix of large Indian
companies such as Tata Consultancy Services and Satyam and small and medium
companies such as Nucleus Software, Persistent Systems, Prologix Software
Solutions, Netripples Software, Unison Softech, Encore, Kedia Infotech, C-DAC
and Servion Global Solutions. Some of the products and services that were
displayed included IT Enabled service offerings by Indian companies, product
development based on smart card technology, E-commerce, Banking, Telecom and
Enterprise solutions and Communication solutions based on next generation
interactive voice response systems.
| Products and Solutions displayed by Indian IT Cos |
|
| Company | Product and Services at SMAU 2002 |
| Tata Consultancy Services | Banking, Financial Services, Insurance, Manufacturing. E-Business, Engineering Services, Telecom and other solutions |
| Kedia Infotech Systems | n IT-enabled services offerings n Product Development based on smart card technology (e-purse) n e-Commerce solutions |
| Nucleus Software FinnOne suite of banking products and solutions Persistend Systems |
n e2econnect: XML based Enterprise Integration Platform n enList: A reporting solution for data stored in an LDAP n enabled directory n enQuire: An LDAP-v3 compliant Directory Server n enSure: A bi-directional, change-log driven data synchronization server |
| Prologix Software Solutions | n Voice XML Interpreter n Application Server Architecture—the next generation IVR solution n Vaachak—Indian language Text to Speech Synthesiser |
| Servion Global Solutions | Contact Center systems consulting, integration and application maintenance |
Nasscom will adopt a four pronged strategy to help increase IT Software trade
between India and Italy:
-
Increase co-operation between SMEs in India and Italy through joint
product development and alliances -
Spread awareness among large manufacturing and
engineering companies in Italy about India’s expertise and skills in the areas
of project management, ERP, SCM and PLM as it has successfully done in the US
market -
Create a knowledge centre within Nasscom that will
provide key information for Italian customers about Indian IT industry’s
expertise areas and also areas of co-operation between India and Italy -
Work with Indian companies to expand their presence in
Italy by opening up offices or setting up development centres and use Italy as a
hub to target other European markets.
| The Hot Opportunity Areas for Indian IT Companies in Italy |
| n Opportunities for ICT trade between India and Italy exist in areas such as E-business, Telecom Solutions, Technology and Architecture, Engineering Services, Software Development and Maintenance, E-embedded Software and IT Enabled Services |
| n Indo-Italian Chamber of Commerce and NASSCOM is actively involved in promoting closer relations between Indian and Italian companies in the ICT Sector |
On the whole the outlook for the Italian IT market is
positive. New government initiatives designed to aid and encourage companies to
make IT investments are helping create a buffer against the effects of the
economic slowdown. Although the market is mature in some respects such as mobile
adoption, both PC and Internet penetration remains low in Italy and healthy
growth in these areas is likely.
Given these conditions it is evident why India and domestic
companies seem keen on pursuing possible opportunities in the Italian market.
Not always do you strike gold, but it would be sad if one did not even try
despite being forewarned that the grass is actually green on the other side. Or
should we say… Colpite non sempre l’oro, ma sarebbe triste se uno neppure
non provasse malgrado forewarned che l’erba è realmente verde dall’altro
lato?
Dhanya Krishnakumar In
New Delhi