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bigbasket sees huge surge in demand for organic juices & ayurvedic drinks this summer

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DQINDIA Online
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bigbasket has seen an 86% increase in demand for organic juices and ayurvedic drinks this summer, according to an in- house survey. This summer there seems to be a clear shift to healthier and natural thirst quenchers in beverages that customer buy as sales for carbonated beverages have comparatively grown by a much lower percentage.

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“Our survey shows that customers are becoming more and more health conscious and are moving from traditional soft drinks to healthier organic and ayurvedic juices,” said Vipul Parekh, co-founder, bigbasket. “Health is always everyone’s priority and organic food, healthy diet and supplements are some important daily needs,” he added.

Grocery Orders on bigbasket increased by 29% during the start of the summer season as compared to winter. This reflects the trend of people preferring to order groceries online during the summer than go to a nearby shop, simply to avoid the sweltering heat.

bigbasket has recently launched its ‘Summer Showers’ festival that lets customers shop from its wide range of 20,000+ products at their home and offers great discounts (up to 40%) for a variety of products that keep customers healthy this summer.

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