Big data will fuel cloud computing, says Ovum

Various research reports show that cloud computing will continue to grow in 2013. According to Gartner, cloud computing market will be over the $148 billion mark by 2014, more than Forrester's forecast of over $118 billion for the same year. As a disruptive technology, the cloud computing market will grow six times within a decade, according to Forrester.

With rapid growth comes a rapidly changing landscape in which early adopters are the ones to see the greatest benefit. Similar trends were there in recent research report by Ovum..

According to the Ovum report, the adoption of cloud computing helps vendor and enterprise to tackle the challenges like reduce cost and innovation. Laurent Lachal, Senior Analyst, Ovum Software said "It takes a lot of effort from vendors and enterprises to actually make it work, and they will succeed in making it work in 2013, both on their own and as part of increasingly complex ecosystems."

Despite the fact that companies across the world have been increasingly switching to the cloud over the past ten years, the full impact of cloud computing technology will not be felt for another three years. Lachal adds, "Cloud computing has barely reached the adolescence phase and it will take at least another five years for cloud computing to mature into adulthood."

Study also reveals that in 2013 there will be an emergence of cloud computing ecosystem. Public clouds are increasingly approached not only as technology delivery platforms but also as "ecosystem hubs" for cloud service providers and consumers.

As the explosion of vast chunks of business data makes it difficult for organizations, the use of cloud computing will become even more relevant.

Today lot of data is being generated from cloud computing services, social and mobile applications which in turn fuels other industry trends such as the Internet of things (machine-to-machine communication and data processing, cloud computing-based smart cities, TVs or cars projects), open government data, consumerisation of IT (with a variety of cross-device content centric public clouds, such as the one provided by Apple), and, last but not least, Big Data.

It is believed, from 2013 onwards from a cloud computing perspective there will be growing interest in the cultural shift required by vendors and enterprises to turn data into a resource to manage and monetize, rapid growth of cloud computing industry presents new business opportunities and open doors for SMB's , large corporations.