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If paying
taxes can guarantee peace of mind at home, implementing IT Service Management (ITSM)
practices can do the same at office. When realization struck in 2005, many more
Indian organizations accelerated their limp into a run, making a dash towards
the ITSM finish line, establishing policies, providing resources, undergoing
training and inviting audits.

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In a country that many
say is the natural home of best practices, IT Infrastructure Library (ITIL)
definitions became the guiding light for users to improve operational
efficiencies, forcing a rethink of old methods while providing a fresh
perspective on quality use of people, processes, and tools.

Globally too, there
has been similar trends. And even though initially confined to companies
offering infrastructure and service management services, it has gradually found
favor with non-IT enterprises. The 'rocking' change, as some put it, has
been driven by three big technology shifts. First, all processes and content are
being transformed from the physical and static to digital, mobile, and the
virtual. Two, the demand for simplicity, manageability, and adaptability are
changing the way customers work and organize, as well as how they buy and use
technology. Finally, the move is towards a horizontal, heterogeneous and
networked world. “Enterprises and technologies are no longer about vertical
chains of command and standalone islands of automation. They are becoming
horizontal collections of processes, supported by applications and
technology,” says Bithin Talukdar, market development and alliances manager
with HP Software, India.

CIO CHECK POINTS

  • IT Infrastructure Library (ITIL) definitions serve
    as an example of best practices that can guide users to improve
    operational efficiencies.

  • More than a set of standards for implementing
    products, ITIL is a methodology that requires a rethinking of methods
    and practices.

  • Using ITIL, an IT organization can facilitate the
    quality management of IT services, improve efficiency, increase
    effectiveness, and reduce risks.

  • ITIL processes should not dictate, but rather
    underpin the business processes of an organization.

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ITSM helps enterprises
manage their business horizontally, which is why it has become so critical to
anyone who has an IT infrastructure. Burdened with cost and performance
pressures, aligning to ITIL principles becomes the only way for many
organizations to make IT Services measurable. “Increasingly, IT services are
being measured on service levels, and in order to measure this, it becomes
essential for even non-IT organizations to put processes and mechanisms in place
to measure the effectiveness of service delivery and service support,” says
the country leader of Tivoli Software Group at IBM, Aldrin D'souza. 

The trend of non-IT
enterprisers investing in process frameworks recommended by ITIL also has a lot
to do with the efforts of the global members of itSMF, IT Service Management's
world lobby, who aggressively pushed tools, consulting and training modules into
the market, thus generating a whole new world of awareness, as well as business
opportunity.

This is a leaning
likely to continue. Predicts Prof S Sadagopan, chairman, itSMF India: “Non-IT
enterprises will take to ITSM, better, faster, and earlier than many IT
companies. Sometimes, IT companies have an illusion-that they know how to
manage IT best. Well, they don't. Managing IT is like managing any other
resource. Automotive companies and petroleum refineries for example, have a
tradition of managing resources much better. My feeling is they will take it up
much faster.”

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Mahindra &
Mahindra, Maruti, Ashok Leyland, Hutch, Hindustan Lever, Larsen and Toubro,
Ramco Cement, and many organizations in the banking sector, among others, have
already begun roll-outs or are seriously considering adopting ITSM.

itSMF Forum India

The India chapter of IT Service Management Forum is in its final leg of
formation and there was a 'soft' launch on October 27, 2005 at the
Bangalore IT.in event. It has received the final clearance from the
Registrar of Companies to incorporate the body and needs to file for
commencement of operations. This is the final step before the chapter can
officially open itself to membership and start activities under the aegis
of itSMF.

The chapter's overall plan includes:

  • Setting
    up the India website (www.itsmf-india.org)

  • Setting
    up the registered office

  • Setting
    up committees to work towards various promotion activities that the
    chapter would take up in the coming one year

  • Call for
    membership from companies across the country who have shown interest
    in joining the forum with view to:

    A. Contribute to building and sharing best practices

    B. Learn from best practices being shared and implement them in their
    own organizations

    C. Financially support this movement to adoption amongst Indian
    professionals, organisations and public

  • Organize
    awareness campaigns, roadshows, conferences to take the word of itSMF
    countrywide

  • Set up
    city wise local information exchange groups

  • Collaborate
    with industry bodies to enable a platform for sharing of best
    practices

  • Build
    connection with the Government bodies to ensure participation is not
    just from private companies but also the Public sector

  • Build
    awareness and participation from education and research institutes

Attest Thee

CXOs considering adopting ITIL best practices need to know that a good
starting point is the ITIL publication and other best practice material,
available from a variety of sources, including the itSMF. The second step is to
train up people in the organization-there are various levels of training
available-and is provided by a number of players including HP and IBM today.
After a capability-maturity assessment, external auditors (Bsi, BVQi, DQS, KPMG,
LRDA, TUV) can be invited for a BS15000 certification audit.

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BS15000, like all
other certifications, is being viewed by organizations as a yardstick to measure
their ability to deliver services based on ITSM principles.
So, it aids customers gauge their preparedness in delivering ITSM, but is
by no means absolutely necessary, opines D' souza of IBM. “There are
customers who have implemented ITSM without these certifications also, and have
reaped quantifiable benefits.  However,
the certifications become relevant when IT companies want to offer remote
infrastructure management services to customers, because achievement of these
certifications enables customers (who are evaluating vendors) to quickly qualify
their vendors' capabilities,” he says.

PROCESSES POINTS


  • Incident management,
    which is about rapid recovery of service.

  • Problem management,
    which is about the proactive prevention of incidents.

  • Configuration
    management, which is understanding, managing and controlling all the
    items that are important to the delivery of service management—hardware,
    software, the network, people and documentation.

  • Change management,
    which is the ability to control change proactively so that a change
    somewhere doesn't cause a problem elsewhere.

  • Relationship
    Management, which is about the IT service provider having a good
    relationship with the customer in terms of meeting the customer's
    requirements and understanding those requirements.

  • Release Management,
    which is about releasing an executed change-could be hardware or
    software or an upgrade-to a live environment.

  • Service-level
    Management, which is about SLAs.

  • Capacity Management,
    which is about understanding what the current and future capacity
    requirements of the organization will be, anticipating needs.

  • Availability and
    Service Continuity Management, which is about making sure that the
    right services are available and also about making sure that the right
    people have access to the right services. Service continuity is about
    service recovery in the event of disaster.

  • Service Reporting,
    which is about what has actually happened — reporting the number of
    incidents in a day, reporting about how good or bad the Service Level
    Targets are being met, reporting about the condition of configuration
    items.

  • Information security,
    which is about safeguarding the data, making sure that the data is
    accessed by the right people at the right time.

  • An overarching
    management process, which drives all other operational processes.



Jumping Risk 

Implementing ITIL best practices may not be a smooth ride.

Here's the itSMF's convener's guide for CIOs

Risks Mitigation
Initial investment is large Start small; go modular; step-wise implementation has
the fastest RoI
Implementations can drag on Choose a partner having proven
experience; CIO's commitment is the key
Do I have to
remodel existing processes?
Use tools that can configure to what you have, not
develop

Though it is not
mandatory, it is, however, advisable to define processes aligned to a standard
framework,  Priti Rao,
VP-infrastructure management services and head, Pune Development Center, Infosys
explains out of her learning: “BS15000 is built around ITIL processes
framework that in turn is pre-dominantly aligned to infrastructure management
operations. Hence, it makes sense to align your processes to BS15000. Infosys
has definitely gained significantly through the BS15000 certification.” As an
organization, Infosys is a member of itSMF and now has a focused ITSM consulting
practice that concentrates on delivering consulting around ITIL, COBIT, BSM and
IT Process Management. It has worked closely with HP education to train up its
employees in various ITIL streams.

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Now, ISO 20000 has
been fast-tracked from BS15000 and is very similar to BS15000 if not identical.
From a certification perspective, the itSMF is in the process of transitioning
the BS15000 scheme to an ISO 20000 scheme that will be jointly administered by
the itSMF and United Kingdom Accreditation Service (UKAS). “Existing certified
companies will be able to transition their certifications to ISO 20000 status
and new candidates will go forward under a revised itSMF ISO 20000 certification
scheme. We believe that it will give a certain spurt to the acceptability of
this standard in

mass scale,” says Bithin, who is also one of the convenors of the forum's
India chapter.

Proof
Point: P&G's experience


While ITIL experts say that the long-term benefits of frameworks will be
the most significant, many organizations have used ITIL to bail them out
of difficult situations and reduce costs.

Procter & Gamble implemented ITIL in order to make its operations more
efficient and reduce costs. According to Procter & Gamble's Morton
Cohen, operating expenses are continually being reduced in the range of
15-20% per year, with $500 mn having been removed from the expense pool.
From a practical standpoint, Procter & Gamble used standardization of
process to implement 'follow the sun' support, where support moves
from one support center to another so that 24x7 support is delivered
according to a rotating series of day shifts in different time zones. ITIL
provides the necessary standardization of procedures between groups. (This
was reported in IDC documentation on ITIL).

Toys for Techies

Organizations with in-house IT support teams are looking at putting in place
processes to support ITIL, while organizations who outsource a majority of their
IT services are making ITSM a qualifying parameter for identifying vendors to
outsource to. IBM says its has been striving to dispel the myth that buying a
software 'tool' alone is enough to adopt ITSM.
It is imperative that a strong process framework, aligned with ITIL best
practices, is in place, before a customer goes ahead and invests in tools for
ITSM. “The reason why customers have struggled to 'actionize' the
practices required by ITSM is two-fold: one, it requires customers to put in
place process models from scratch, which in turn translates to long-drawn
consulting engagements with consultants. Two, having put the process model in
place,

customers are unable to reap benefits of the processes defined, due to absence
of technology tools that are capable of automating these processes,” D'souza
says.

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In order to bridge
this gap, vendors like IBM, HP, CA, and BMC among others, bring to market, what
some claim are 'holistic' solutions. IBM's Tivoli Software Group for
example, along with consulting services from IBM Global Services, has launched
what is called the Tivoli Unified Process (TUP) framework; the mantra being to
make ITIL actionable. HP too has a wide range of offerings that cover almost all
aspects of ITSM-from consulting to education.

Why will the
market adopt ITIL standards?

Financial Services Industry: With the growth of
technology adoption amongst Public Sector banks, there is increasing
competition to create alternative channels for customers to do business
with. They have to ensure same standards of service across the delivery
chain, which requires adoption of best practices. Financial services
companies also have to comply with all relevant regulations being driven
by RBI and regulatory bodies like SEBI, IRDA etc.

Manufacturing: With increased industrial production and integration of
supply chain with global customers, companies are now increasingly
required to comply with regulations and standards set by global companies,
and ITSM is a key element in delivering standard best in class services
using IT Infrastructure.

Telecommunication: One of the largest services industries today needs to
develop and deliver standard services to customers. They are investing
heavily in IT infrastructure and not only network infrastructure because
their service delivery needs to adhere to processes to become efficient
and predictable.

BPO/ITES: This industry thrives on the customer satisfaction index to
improve business realization. This depends heavily on performance of their
IT infrastructure and compliance to rules and regulations. Only with
proper IT services and processes can such organizations deliver. For
remote infrastructure management services, the key difference between the
haves and have-nots is the ability to provide standardized ITIL processes
to their customers.

Retail, Health, Education, Research, Entertainment: These segments are
going through liberalization and are poised to see major investments
coming in from FDI as well as the government in future. IT will play a key
role in enabling these businesses. That's when IT Services will become a
key to their delivery.



How has BS15000
helped Infy?


For Infosys, the key
benefits were:

  • Consistency: Prior to
    attaining the certification, individual projects (infrastructure
    design and management projects) used to define their project delivery
    framework and adhere to it. As a part of the BS15000 certification, a
    common process framework was adopted with defined tailoring guidelines
    to suit individual project's specific needs. This has helped Infy in
    having a consistent look and feel across different projects. Apart
    from this, introduction of process metrics has helped in getting
    continuous improvement on a regular basis

  • Efficiency through
    reuse: The adoption of uniform project delivery framework has enabled
    Infy to define templates for standard project processes aligned to
    BS15000 standards as well as Infosys' practices. The time taken to
    align a new project to defined processes has reduced, thereby
    increasing operational efficiency.

  • Continuous improvement:
    Continuous Improvement is a major focus area not only mandated by
    BS15000 but also at an organization level within Infosys. Hence, every
    project is mandated to define Service Improvement Plans (SIP) in order
    to bring in efficiency, reduce costs, or enhance productivity.

  • Operational visibility:
    The improved focus on measurements combined with standardized
    processes across projects has enabled the senior management to
    effectively review and monitor the project progress in terms of
    project delivery, costs & revenue, customer satisfaction etc. The
    measurement pyramid has helped institute requisite visibility at all
    levels.

Traction for tools has
been steadily increasing, and companies are now beginning to include these into
the annual IT budgets. India is also one of the fastest growing countries in
terms of ITIL training imparted. A proof of the popularity of these trainings
can be gauged from the fact that till about a year and a half ago, HP was the
only provider of ITIL trainings in India. Now, there are at least five more
vendors offering various kinds of courses.

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Big, Bigger

Vendor pitches for consulting, integration services, tools, and training
suggest a huge market for ITSM but, till date, there is no independent analyst
group tracking this market in terms of revenues. “This is primarily owing to
the fact that ITSM solutions traverse across hardware, software and services.
This makes for a huge ecosystem in itself,” says Bithin of HP.

Let's consider
training for a moment. At an individual level, there are three levels of
training available-ITIL foundation certification, practitioner certification,
and service manager certification. Different organizations charge differently
for training and this is usually a function of the expertise of the tutors, as
well as the course material and handbooks provided. To get an exposure of the
basics of ITIL framework, a foundation certificate is a must, which is usually a
three-day one and costs around Rs 30,000 per person. The ITIL service manager
certification course is a 10-day one and can cost up to Rs 1,70,000.
So, how much are enterprises spending on training? Infosys, for example,
has more than 230 foundation certified employees, 40 plus service support, 25
plus service delivery practitioners, and three ITIL Masters certified staff.
Even while considering that organizations can negotiate a better price if they
go for bulk booking, this amounts to a good amount of money. Since the initial
investment is large, Bithin advises a modular approach, a stepwise
implementation that has the fastest RoI.

An audit cost at the
organization level is the function of the number of interventions/engagement
days required by the BS15000 consultant. This is again roughly proportional to
the complexity and scale of assignment, and is often a function of the actual
state of readiness of the company. Auditors can charge up to 30-40 pounds
sterling. 

The demand side of
this economy is also large since different organizations are dovetailing their
efforts in multiple areas using ITSM, some feel. They cite the example of
companies who are starting off on their journey of ITSM and are looking at
infrastructure automation. Yet, others are looking at service driven operations
management. Some organizations are dovetailing ITIL into their Six Sigma, and
with the ubiquitous nature of IT, this means that it is getting incorporated
into such areas as ERP implementation, software development, supply chain
integration, and CRM among others. “There are also a lot of companies, which
are implementing corporate governance and compliance initiatives and are using
ITSM to deliver these objectives,” Bithin adds.

All this is mostly to
improve efficiency, increase effectiveness, reduce risks, and also costs.
Enterprises want change, for the better.

Goutam
Das   


goutamd@cybermedia.co.in

Article compiled by


Siju Oommen George
, network consultant, HIFX IT and Media Services