Bajaj Allianz Life Insurance launches multilingual website in six Indian regional languages

Life insurer, Bajaj Allianz, has established its official website in six regional languages. The programme is in keeping with the company's mission to make life insurance simple for everyone and promote insurance awareness throughout the nation. Customers can now read and learn in Hindi, Marathi, Tamil, Kannada, Bengali, and Malayalam about the advantages of life insurance as well as the company's goods and services.

Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said: “Nine out of ten new internet users, would be non-English users in next couple of years. Vernacularisation is one of our key focus areas in the context of simplifying insurance during the pre and post purchase journey, and catering to the protection and long-term investment needs to our customers in the Indian language they are most comfortable with.”

To make insurance and educational ideas more understandable, Bajaj Allianz has been implementing a number of educational projects. Aiyyo Shraddha, a well-known influencer, and the company previously worked together to launch a series of films on social media under the title "Life Goal Mantras."