'B2B e-com growth will be incremental and not exponential'

In
a marketplace where Internet adoption and penetration is low, it is important to
ensure safe transactions and increase comfort levels. A combination of online
with on-ground infrastructure helps in bridging this gap between technology and
human interface. While B2B e-commerce is definitely growing, the growth will be
incremental and not necessarily exponential. The transition will be evolutionary
rather than revolutionary:

Mindset: It will take a while for people to overcome the traditional
mindset and accept and utilize this medium to its fullest potential.

Security: The levels of security are the greatest barriers for
e-commerce transactions. Hence, a strong tie-up with various alliance partners
providing services like quality inspection and transportation and validation
processes eases the concern of doing business with faceless people.

Infrastructure: If the physical infrastructure requirements are not
fulfilled, e-business is restricted.

Internet penetration and adoption: Certain segments within this sector
like the computing and electronics, chemical and petro-products, and automotive
industries are expected to drive the growth of e-business in India, in the
initial years.

Technology: The problem with any technology is that it has to meet
people’s expectations, which are often unrealistic. This also has a gestation
period, regardless of the customer or the marketplace. Changing of business
processes is not possible overnight, and coupled with the low Internet
penetration this entire process will be a slow one.