Artificial intelligence and the role it plays in marketing

Axis Communications Showcases Facial Recognition and IP Audio Solutions

Axis Communications, the market leader in network video, has unveiled its revolutionary array of solutions and products that can be customized for different industry verticals – smart city, retail, defense and manufacturing and the transportation sector. The latest technology and offerings in the surveillance industry include IP audio and facial recognition leading the way.

Facial recognition is a technology software that identifies real-time video with a database of stored images. The application can be easily integrated to trigger an alarm and reduce response time for instances of an unforeseen intruder alert. To strengthen its network video offering, Axis has introduced a network-based audio system that can be easily installed and integrated to an existing system since it’s on open standards with other systems. The range of audio portfolio includes network horn speakers and audio accessories that complement Axis’ network cameras.

With the use of IP and analytics in network video, the surveillance industry is going beyond cameras. Axis Communications offers complete high-quality audio systems best suited for background music and announcements that can be used in retail formats and other applications combining with the possibilities of working with our partners, we can customize the requirement for facial recognition.

Other innovations on the offering include – Axis Perimeter defender, TCO, and Zipstream technology. With the growing importance of cybersecurity, at constant enhancement and up gradation of cybersecurity will be a never-ending task, because well-resourced cybercriminals will never stop looking to exploit vulnerabilities in any new technology. And as the number of connected devices grows exponentially, so too do the potential flaws that, The answer is proactivity and a systematic process for ensuring that patches are implemented as soon as they are available.

Introducing the new products and solutions, Sudhindra Holla, Sales Director, India, and SAARC, Axis Communications added, “We are seeing an increasing trend in India, where intelligent building systems are aiding in the convergence of multiple networks over an IP backbone. At Axis Communications, we are continuously innovating our existing line of products and solutions that are capable to cater to the high-end requirements of the retail sector to the high-security need of the Indian defense and border security. We are thereby increasing our offerings and presence in the enterprise segment with products that make surveillance solutions more efficient and intelligent.”

Axis Communications product line up:

Retail Suite for foot traffic; demographics; ACS & IP audio system:

–          M3048-PV(4k Dome camera)

–          M5055-E (PTZ camera)

–          P3225-LV (Network camera)

–          C2005 (Ceiling speakers)

–          C1004-E (Box speaker)


Smart city solutions for electricity, water & waste management, lighting, traffic & crime management

–          P 1365 E (Network camera)

–          P5635 E (Dome Network camera)

–          Q1941 (Thermal Network camera)

–          Q6155E (Dome Network camera)

–          Q6128 (4K Camera)

–          T91L61 (PTZ Camera)

–          A1001 (Door controllers)

–          Q6055-S (Stainless steel cameras

Transportation (Metro)for allowing authorities to help with automatic incident alerts for a quicker response

–          P5635E (Dome Network camera)

–          M 1125E (Network camera)

–          M3037 PVE (Network camera)

–          C3003-E (IP PA)

–          C1004-E( Box speakers)

–          A8004-VE (For emergency call box)


Applications of facial recognition:

–          V.I.P. identification at casinos, hotels or high-end retail stores

–          Detection of wanted persons at airports

–          Integration with access control systems in corporate and commercial buildings

–          Watch- or black listing at stadiums, retail stores or casinos


This year, Axis Communications will be showcasing its solutions in the different verticals at Secutech India 2018 being held from April 5-7 2018 in BEC, Mumbai on the theme of Fire and Safety. Visitors at Secutech India 2018, one of the largest global marketing platform for the Security and Fire Safety industry, will see Axis’ retail suite, their smart city solutions and products used in the transportation sector. They will get a hands-on experience on how security and surveillance issues are dealt with by using unique solutions that are on display.

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