Avaya appointed Nidal Abou-Ltaif as president for Europe, Middle East & Africa (MEA), and Asia-Pacific (APAC). Abou-Ltaif will drive Avaya’s ‘customer-first’ solution innovation ethos and outcome-based approach, and help customers achieve their digital transformation goals.
Since joining Avaya in 2003 as the regional sales leader for the Middle East, Nidal has been instrumental in expanding the company’s presence in the rapidly expanding MEA region and beyond. He has helped drive new, innovative communications technologies and programs that transform businesses and organizations through advanced Team Engagement and Customer Engagement solutions. Throughout his career at Avaya he has consistently led teams that deliver outstanding outcomes.
In early 2014, Nidal was selected to lead Avaya’s Global Growth Markets sales theater, including MEA, Turkey, Russia & CIS, India and SAARC, and Greater China. Under his leadershipو the Global Growth Market region (Middle East, Africa, Russia, India and China) was the fastest-growing within Avaya in FY2014, leading the company’s networking business growth globally and achieving impressive performance in the mid-market with Avaya’s iConnect channel engagement program.