AR-based STEM learning toy company PlayShifu ramps up manufacturing in India

Following its $17M series B fundraise earlier this year, the AR-based learning toy company PlayShifu announced it will be boosting its Indian manufacturing capacity for in-house consumption as well as exports.

Besides meeting local demand, PlayShifu’s India manufacturing is already exporting to international markets which include the US, UK, Canada, Japan & certain regions in the EU. With this ramp up in manufacturing, the brand aims to contribute to the ‘Toyconomy’ of the nation which is in line with the push from the Government of India.

Speaking about the brand’s new announcement Dinesh Advani - Co-founder, PlayShifu says, “To take the initiative further and to contribute to the government push for Toyconomy in the nation, we are planning to scale up the manufacturing of our existing product lines in India. Adding to it, we are also planning to introduce Tacto into the Indian market later this year.”

PlayShifu currently has two product lines—Orboot and Plugo selling in India. Orboot globes were introduced in the Indian market in 2017, and have since been manufactured here in India and exported in order to meet international demand. With a current capacity of 10,000 units/month of Orboot from India, PlayShifu is planning to scale up to 20,000 units/month. There has been a significant demand for Plugo both in the national and international markets, and keeping the need for exports in sight, the brand aims to reach a capacity of producing 30,000 units/month of Plugo from the Indian manufacturing facility.

PlayShifu’s products are developed in-house with the help of their home grown team that owns every part of the process; from designing to development and prototyping. The brand is also planning to introduce its new product line, Tacto, into the Indian market. The manufacturing of the Tacto game sets in India is expected to start within the next quarter.