Apttus Revenue Automation Company Plans to Increase Foothold in India

Quote-to-cash and enterprise contract management solution provider Apttus is eyeing to increase its foothold in the India market by offering complete automation of revenue operations in the country.

Armed with its intelligent cloud platform, the company claims to maximize the entire revenue operation by streamlining and improving business processes, aligning and driving revenue.

The cloud offerings power the quote to cash solutions, including configure price quote, contract management, e-commerce and revenue management.

The company integrates process-based applications with modern innovative applications, including promotions, sales compensation and rebates to align and drive revenues.

These applications are further upgraded with machine learning to recommend relevant intelligent user interfaces for making all sales channels robust.

Last year, the company had announced the launch of Max, which is a transformative virtual assistant utilizing a conversational user interface that executes any command.

The product was a huge success as Apttus customers can use it for enabling voice-assisted quote, contract, or invoice creation without the need to login into the application.

Max also helps users to make decisions that are consistent with company goals and give a behavioral nudge that makes clear how a product or discount recommendation will affect a salesperson’s commission.

The company is now focusing to bring such products into the India market and compete with the likes of CLM Matrix, CobbleStone Systems, Determine, Exari Systems, GEP, IBM Emptoris, Icertis, Oracle, Revitas, SAP Ariba, SciQuest, Symfact, and Zycus.

“No other enterprise software provider has ever used technology in this way and as a result, Apttus is uniquely positioned to deliver successful customer outcomes, improving the realization of revenues from the top-down, while solving common business problems within the sales cycle,” the company said.

Globally, Apttus has over 600 customers and 1 mn users. It has 1,200 employees, over 25 certified consulting partners and over 1,000 professional resources.