AppsFlyer, a mobile marketing attribution analytics platform, announced that the company has recently appointed Sanjay Trisal as Country Manager, India. With extensive experience focused on mobile marketing, digital / mobile brand & performance advertising with large corporates, small and medium businesses, Sanjay brings on board skills in large business acquisition, consultative selling and channels & key accounts management.
Sanjay joined AppsFlyer from InMobi, a global mobile advertising company where he was head of sales for Latin America. He was instrumental in building a strong demand in the LATAM market focusing on m-commerce, utilities, games and other performance business, developing the brands and agency strategy, helping in user acquisition, re-targeting, re-engagement & monetization for app developers and setting revenue targets. His prior experience include stints with bluechip companies like Ingram Micro, Dell Computers and Ramco Systemswhere he has shown his leadership skills and exponential growth across enterprise and small & medium businesses.
Commenting on his appointment at AppsFlyer, Sanjay Trisal, Country Manager, India said, “I am delighted to be part of a global company that is a market leader in mobile attribution analytics. With the Government’s Digital India program, emphasizing on universal access to mobile connectivity and e-commerce growth, times ahead promise to be exciting. I am bullish about this market and as pioneers in India we will always have the first mover advantage.”
In Sanjay’s current capacity, he will be responsible for building AppsFlyer’s business in India across all verticals and domains. This includes acquiring more local customers, scaling up on existing clients and focussing on business growth through product, sales, support and technology while growing the team. The company plans to hire for other key roles in sales, marketing, customer success and technical support in India through rest of the year.