Surpluss.in, e-commerce ecosystem selling overstock and branded surplus products, is offering Apple Iphones in great prices. Upto 60% discounts have been announced on Apple Iphones by the company.
To make it more convenient for customers, the company has also started a new innovative new payment method. Now, customers can pay an advance token money for their purchases through either their debit or credit cards and rest of the amount can be paid later at the time delivery (COD).
For Iphone 5 series, the token amount which one has to pay is Rs.300 and iPhone 6 series, Rs.2000. And the rest of the amount can be paid at the time of delivery. And, in case of returns, full token amount will be refunded.
Commenting on the innovative technology and smart payment method, Mr. Saurabh Rai, CEO, www.surpluss.in said, “By allowing our customers to pay an advance through online payment will not only enable us to provide a solution to the diverse needs of our customers but will also help our customers to stand firm on their buying decisions.”
“Going by the buyer’s behavior, Customers base their buying decisions on both rational and emotional reasons. It has been gauged that youngsters sometimes make impulsive purchases and return it without any fret. And, then COD orders are leading to high returns. This burns a hole in a seller’s, logistic company’s and marketplace’s pocket. So as to overcome this problem, we have come up with this new payment method. Let’s talk of out hot selling high ASP brands like apple mobile phones or our range of LED televisions our analytics gives us reasons to believe that serious customers would opt for this low risk convenience option than paying 100% upfront”, he added.
There is no doubt that Cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities. However, COD may harm e-commerce business in India in the long run and there is a need to make a shift towards online payment mechanisms to a higher percentile.