Apalya Technologies, the mobile TV in Asia, announced the appointment of Deepa Gupta Kulshrestha as Vice President and Head of Sales and Bharat Prem as Vice President – Global Sales. Both advanced markets like the US and Europe as well as markets such as Africa, Middle East and South-East Asia are highly influenced by the rising trend of cord cutting and increasing penetration of smart devices, presenting huge opportunities for OTT players. Global Online TV episode and movie revenues for 138 countries is expected to touch $83 billion in 2022; more than double the $37 recorded billion in 2016. The Global OTT TV & Video Forecasts report estimates that $9 billion will be added in 2017 alone.
Deepa will lead the business development efforts and set strategic direction for Sales while Bharat will drive global sales of myplex OTT platform in the Telco / Broadcast / Pay TV sections of the media spectrum.
Vamshi Reddy, CEO of Apalya said, “I am delighted to welcome Deepa and Bharat to Apalya. Both are highly effective, accomplished leaders with proven track records of growing a business into a global leading brand. Their end-to-end understanding of the media ecosystem and adaptive approach towards new businesses will help catalyze our goals of accelerated growth”
Prior to joining Apalya, Deepa worked with Ericsson where she headed the Media vertical & Media delivery and also set up the Partner Program. Her 24 years of experience encompasses various roles such as Sales Lead in Redback, Head of Sales Operations for SAARC in UTStarcom Inc, and Project Manager in Nokia.
In a career spanning 22 years in media and broadcast, Bharat has led various Global Sales functions. Bharat has worked in the Media & Broadcast industry with the likes of France Telecom (GlobeCast) & Ericsson in the last 14 years. Prior to this, he was working in the IT & E-commerce space with the likes of Wipro & Commerce One (US).