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Andy Grove Talks About His New Learning Curve

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DQI Bureau
New Update

Andrew S Grove has made his mark as a manager, but

now he's turning himself back into a student. The Chairman and Chief Executive of Intel

Corp. announced on March 26 that he will hand over the CEO job to Intel President Craig R

Barrett in May. The change, Grove hopes, will let him spend more time studying the

computer industry-and helping to guide the evolution of technology and public policy. For

Intel, freeing Grove to drink up technology trends could help it avoid missteps like its

slow response to the rise of sub $-1000 PCs. On March 31, BUSINESSWEEK correspondent Andy

Reinhardt talked to Grove about how the executive plans to spend his future.

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Why step down as CEO now? color="#000000" size="2" face="Arial">



I've been CEO for 11 years, and there is a repetition and sameness to the rhythm of the
job. Just think how many operations reviews, financial reviews, routine meetings, demand

forecasts etc. I have sat through. I was ready to change my routing. I'll have more leeway

in my schedule.

What will you do with your extra

time?




It's a rearranging of priorities: I can meet somebody that otherwise I might not have had
time to, or I can go look at somebody's work that otherwise I wouldn't have. I don't know

exactly what I'm going to do-I just know that I'm craving that kind of flexibility.

What topics are you especially

interested in these days?




The future of networked computing, especially in businesses that haven't used it, and what
we can do to remove obstacles to using it. Understanding the potential of various

technologies, and the deployment of those technologies en masse. I can talk casually about

any of those subjects, but my understanding is not that deep. I'm painting a canvas with

my eyes closed.

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What else do you plan to explore? color="#000000" size="2" face="Arial">



Commerce, marketing, information, entertainment-all of these things are going to be
impacted by the presence of a billion connected computers. What needs to be done to reach

that point sooner rather than later? Bandwidth has to be generated and dispersed to

individuals and small companies. I want to understand this better. I also want to have a

better appreciation for what type of applications will be deployed as this connected PC

world gets rolled out. The only way I can ever find out about those is by hanging around

with people inside and outside the company who are into application development.

Can you think of an example when

Intel would have benefited from better trend-spotting?
color="#000000" size="2" face="Arial">



We were an early player in cable modems, which had the potential to deliver bandwidth to
consumers. We were one of the first ones to demonstrate working cable modems five years

ago, but I don't think we understood the task in its entirety. I would like to understand

what it takes to do these things a little better.

Are you also putting more emphasis

on cultivating software developers?
face="Arial">



Absolutely, we've done a very good job with game developers, historically. We put
technology, muscle, sometimes money, into funding advanced games. I'd now like to see that

type of activity replicated in different fields, especially in applications pertinent to

small and medium-size businesses.

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Will you get more involved in

policy?




Yes. These changes , as they permeate society in the US and abroad,
will be so significant that they're going to be an increasing focus of regulations and

governmental actions. I think we, as an industry, have a responsibility to guide that.

Your first-quarter earnings warning

suggests changes ahead. Will Intel still get most of its revenues from PC microprocessors

in five years?




Yes. There's an enormous temptation to take the events of a quarter and extrapolate them.
But it's wrong when a couple of bumps in the road lead you to question the essentials. I

think the development of low-end computers is going to be an important element of the

market, but it's just one element. There will also be performance PCs and mobile PCs, and

servers will be the underpinnings of all of them.

Copyrighted

BusinessWeek



April 13, 1998

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