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Amazon.in claims over 15 million units sold during Great Indian Festival Sale

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DQINDIA Online
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Amazon.in is an online store in India with over 80 million products and over 1.4 million products available for next day delivery; an extensive reach & penetration to the far flung areas of the country and enabled thousands of SMEs to get their businesses online.

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Amazon.in hosted the Great Indian Festival – ‘Tyohaar bade dilwala’ from 1st to 5th October with a marathon of 120 hours of great deals offered by thousands of sellers and brands on popular products

Key Highlights

Enhanced Customer Experience

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-  Amazon.in received a billion hits in the first 12 hours of the #GreatIndianFestival

- Received more unique visitors in half a day than it received last year*

- Paid Prime membership was the highest selling product in Amazon.in’s history

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- 1 out of every 3 shipments during Great Indian Festival was a Prime Shipment

-  Amazon App was the top shopping app on PlayStore and Apple App Store

-  80% traffic on mobile

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-  Units ordered on mobile grew by 7x over last year*

- Customers from 90% pin codes across the country ordered at least one item from Amazon.in during the Great Indian Festival

- 5x growth in customer acquisition with 70% of new customers coming from tier II and tier III geographies

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- The Great Indian Festival saw a 30X increase in orders from Tier III and below geographies as compared to last year*

- Received orders from over 2000 new pin codes over last year*

- Premium deliveries grew by 5x during the Great Indian Festival this year compared to last year*

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Top Categories

- Mobiles grew at 5x compared to the daily run rate

- Large appliances grew by 7x as compare to the daily run rate

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-  TV witnessed a 25x growth; the exclusive range in TVs saw a growth of 50x

-  Amazon Fashion grew at 4x the daily run rate

-  Consumables saw a growth of 5x to the daily run rate

Impacting the Ecosystem

Sellers:

-  Sellers from 824 new pincodes received orders in the event

-  Over 10000 sellers saw their biggest sales ever in the Great Indian Festival

- 100 new sellers entered the crorepati club during the event

- 5x more packages delivered by ‘I Have Space’ (IHS) stores across the country

Project Udaan:

- Project Udaan is Amazon.in’s assisted shopping program aimed at helping customers in remote areas who don’t have easy access to shop on amazon.in

-  Number of units purchased by customer by Udaan grew 10x as compared to the daily run rate during the sale period

- Consumables, Mobile Phones and Softlines were the top categories in demand

- Paid Prime membership was one of the top three product purchased through Udaan

great-indian-festival sale amazon
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