Amazon.in claims over 15 million units sold during Great Indian Festival Sale

Amazon.in is an online store in India with over 80 million products and over 1.4 million products available for next day delivery; an extensive reach & penetration to the far flung areas of the country and enabled thousands of SMEs to get their businesses online.

Amazon.in hosted the Great Indian Festival – ‘Tyohaar bade dilwala’ from 1st to 5th October with a marathon of 120 hours of great deals offered by thousands of sellers and brands on popular products

Key Highlights

Enhanced Customer Experience

-  Amazon.in received a billion hits in the first 12 hours of the #GreatIndianFestival

- Received more unique visitors in half a day than it received last year*

- Paid Prime membership was the highest selling product in Amazon.in’s history

- 1 out of every 3 shipments during Great Indian Festival was a Prime Shipment

-  Amazon App was the top shopping app on PlayStore and Apple App Store

-  80% traffic on mobile

-  Units ordered on mobile grew by 7x over last year*

- Customers from 90% pin codes across the country ordered at least one item from Amazon.in during the Great Indian Festival

- 5x growth in customer acquisition with 70% of new customers coming from tier II and tier III geographies

- The Great Indian Festival saw a 30X increase in orders from Tier III and below geographies as compared to last year*

- Received orders from over 2000 new pin codes over last year*

- Premium deliveries grew by 5x during the Great Indian Festival this year compared to last year*

Top Categories

- Mobiles grew at 5x compared to the daily run rate

- Large appliances grew by 7x as compare to the daily run rate

-  TV witnessed a 25x growth; the exclusive range in TVs saw a growth of 50x

-  Amazon Fashion grew at 4x the daily run rate

-  Consumables saw a growth of 5x to the daily run rate

Impacting the Ecosystem

Sellers:

-  Sellers from 824 new pincodes received orders in the event

-  Over 10000 sellers saw their biggest sales ever in the Great Indian Festival

- 100 new sellers entered the crorepati club during the event

- 5x more packages delivered by ‘I Have Space’ (IHS) stores across the country

Project Udaan:

- Project Udaan is Amazon.in’s assisted shopping program aimed at helping customers in remote areas who don’t have easy access to shop on amazon.in

-  Number of units purchased by customer by Udaan grew 10x as compared to the daily run rate during the sale period

- Consumables, Mobile Phones and Softlines were the top categories in demand

- Paid Prime membership was one of the top three product purchased through Udaan