CleverTap, the next-gen intelligent mobile marketing solution provider, announced that Almitra Karnik, Head of Marketing, will be speaking at this year’s CMO Summit at the GSMA’s Mobile World Congress 2018 (MWC) in Barcelona, February 26 – March 01, 2018. The GSMA’s pioneer European event expects to welcome in excess of 108,000 attendees and 2300 exhibitors, hailing from over 200 countries, firmly establishing its reputation as one of the best and biggest mobile industry events in the industry.
Almitra will be addressing some of the leading minds in the mobile marketing sphere on February 27th as she discusses the vital significance of data-driven marketing in today’s hypercompetitive business environment. Marketers can no longer afford to formulate strategies based on inadequate or incorrect data. Better decision-making can only be powered on the back of advanced and real-time user insights. It is this reliable and actionable user-specific data that forms the foundation for a holistic mobile marketing ecosystem, driving greater user engagement, monetization, and ROI. This is precisely what CleverTap does at scale for its numerous global clients.
Almitra stated, “I am really excited to be speaking at such a massive event like MWC, 2018. Mobile has become such a pervasive platform for global businesses. With ever-growing competition and dwindling customer attention spans, marketers have to be smarter with their user engagement strategies.” She further underlined the importance of data-driven marketing by saying, “It is imperative for businesses to build an optimized MarTech stack that enables them to make every single mobile moment count. I look forward to sharing my insights with industry insiders at MWC, 2018.”