All Round Performance

The strong 43% growth of Wipro BPO in a tough year looks even more creditable
considering that none of that has come through inorganic meansinterestingly for
a company that got into BPO space by a huge acquisition way before other IT
biggies looked at the segment. It also ended FY 09 with a strong order
bookboth numbers and sizes of orders growing 100%. Like its parent, the mega
and gamma deals (in terms of partners, customers, and accounts) played a key
role here. What was also important was that most of these new deals involved
both IT services and BPO componentsthe interesting part being that Wipro not
only had a common program structure for delivering both, it also developed
common delivery centers governed by a unified program.

In a tough year, when layoffs hit headline, Wipro BPO added 12% to its
headcount, one of the highest in the industry.

RANK 4	Wipro BPO
Ashutosh Vaidya, CEO
Harsh Bhatia, head, delivery Puneet Chandra, head, delivery Ramit Sethi, head, delivery Srijit Rajappan, head, delivery Richa Tripathi, head, HR Devender Malhotra, head, quality Subhasish Biswas, head, compliance PC Jain, CTO
HIGHLIGHTS
Platforms base and simPlify continued to find acceptance Strong growth of 86% recorded in Europe Wipro BPO added 12% to its headcount, one of the highest in the industry Set up delivery center in Adelaide to address Origin Energy of Australia Serviced Latin American brewery, AmBev, from a shared services center in Curitiba, Brazil Maximum manpower addition happened at the Kolkata center; added 600 people in the new center in Manila, Philippines Planeed a 500-seater center in Chengdu, China to address telecom and utilities customers Won the Best New BPO Locator award in the Philippines
FACTSHEET
l Employees: 22,642 l Address: Wipro BPO, 239 Okhla Industrial Estate Phase III, New Delhi 110020 l Tel: 08028440011 l Website: wipro.com/bpo

Though the US and the UK still contributed to the bulk of revenues, this was
also the year when Wipro BPO seriously looked at opening up new geographiesnot
just through acquisition of clients, but also setting up delivery centers there
to address the needs of those clients. For example, it bagged a $10 mn deal with
Origin Energy of Australia to transform its retail business processes and is
subsequently setting up a delivery center in Adelaide; it bagged AmBev, the
largest brewery in Latin America and provided services like F&A, Order
Management and HR services from a shared services center in Curitiba in Brazil;
it also acquired an energy vendor in Canada and set up a delivery center there.
While these were strengthening its global delivery model, Wipro BPO now plans to
add more headcount outside India than within the country.

Meanwhile, Wipro BPO seriously looked at expanding its range of services. All
new areas added earlierincluding F&A, HRO and procurementsaw a triple digit
growth. Going against industry trends, its knowledge services largely in
securities, marketing, and pharmaalso did well and revenue from these areas
almost doubled. It also added legal outsourcing to its portfolio. Another key
highlight for Wipro BPO was the number of IT tools and technologies it developed
in-house to improve its delivery mechanism. DQ