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Airtel makes an entry into the Indian cloud communications market with Airtel IQ

Airtel IQ, whose customers are Swiggy, Urban Company, and Justdial among others, will help businesses drive customer engagement through cloud

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Airtel has marked its entry into the fast-growing cloud communications market with the launch of Airtel IQ, a cloud-based omni-channel communications platform, enables brands to deepen engagement with customers through timely and secure communication. For instance, the entire communication of a customer ordering food through an online platform and calling the delivery agent to find out the status of their order is orchestrated over Airtel IQ. The communication is encrypted and all mobile or telephone numbers are masked.

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Airtel IQ thus eliminates the need for multiple communication platforms for different channels. With just a slice of code, businesses can embed communication services such as Voice, SMS, IVR in their applications and digital properties across desktop and mobile, all through a unified platform, said a statement from the company.

The product has been fully developed by Airtel’s in-house engineering teams and highlights the company’s growing digital prowess to deliver world-class solutions. Many of India’s biggest companies such as Swiggy, Justdial, Urban Company, Havells, Dr. Lal Path Labs and Rapido have signed up as customers for Airtel IQ during the beta phase, adds the company.

Adarsh Nair, chief product officer, Bharti Airtel, said: “At Airtel, we are obsessed with solving customer problems and Airtel IQ is first amongst several game-changing products that we will be bringing to the market. Businesses are increasingly looking to cloud-based digital platforms to engage with consumers and Airtel IQ is built to raise the bar when it comes to brands delighting consumers. So, the next time you enjoy shopping online, ordering food from your favourite restaurant or hailing a ride, remember there’s a bit of Airtel IQ in there making it happen seamlessly and safely.”

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