Aircel successfully executed ‘Lakshya 2.0’ program for the year 2016 to reward its top performing trade partners in India. Under this trade partner engagement program, 256 channel partners across circles were taken for a 3 days fully-paid trip to ‘land of beaches’ Goa. ‘Lakshya 2.0 was aimed to acknowledge partners such as Sales Employees, Distributors and FOS, who achieved over 100% target in a period of 3 months.
The program offers its winners comprehensive line up of benefits including International Travel, Domestic trip, Gold/Silver Coins & Laptops among other things, while maintaining strong relationships with retailers and distributors.
Commenting on the program, Anupam Vasudev, Chief Marketing Officer, Aircel said, “We ensure that we maintain strong bonds with our trade partners by spending considerable time with our retailers and distributors in motivating, educating, training and addressing their queries as they are a vital link between us and the consumers. In order to establish and build relationships with the channel and partner community, we organize a variety of programs and offers, one such initiative is Lakshya2.0”.
He further added that, “We are pleased with the results of Lakshya 2.0 and would like to thank our trade partners for their endless support. We value the relationship we share with them and appreciate their commitment towards the Aircel family. We are happy that the program was welcomed with a lot of enthusiasm by our trade partners”.
Aircel has always strived to engage and bond with its trade partners through different measures. The program was aimed to connect with the trade partners and inspire them to work hard and achieve their targets. It was one of the most appealing initiatives of Aircel which motivated the trade partners to outperform themselves and raise the bar for quality performance. Aircel is committed to the growth of its partners by empowering the trade community to provide customer rich experience.