Marking its first ever Digital Marketing Forum in Gurgaon, India, Adobe named new customers – HDFC Life, iYogi, Sterling Holidays, ShopClues, PayBack among many more – demonstrating the high demand for Adobe Marketing Cloud in the country.
Adobe Marketing Cloud, which was named the industry leader in multiple recent marketing cloud vendor reports by Forrester and Gartner, processes more than 30.5 trillion transactions a year and has become a major business driver for Adobe, recording $1.17 billion in revenue in ‘14.
In India, numerous customers ranging from media and entertainment, e-commerce, BFSI and government, have embraced Adobe Marketing Cloud, which integrates eight key offerings together or stand-alone – Adobe Analytics, Adobe Target, Adobe Social, Adobe Media Optimizer, Adobe Campaign, Adobe Experience Manager and the recently added Adobe Primetime and Adobe Audience Manager – which enable businesses to make, manage, measure and monetize their digital spends.
“India is one of the fastest growing markets for Adobe’s digital marketing business, and a substantial amount of the leadership and development for the Adobe Marketing Cloud products is taking place at our Adobe offices in the region,” said Brad Rencher, Senior Vice President and General Manager, Digital Marketing, Adobe, who is in Delhi for Adobe’s first Digital Marketing Forum 2015 in India. “I’m excited to share our vision for Digital Marketing with customers, partners, and the industry at this event, and to confirm our commitment to helping major Indian companies deliver consistent digital experiences to consumers across multiple brand touch-points.”
Speakers at the event include Shantanu Narayan, Adobe’s President and CEO, along with Brad Rencher. Other highlighted speakers are Mariam M. Mathew, Chief Operating Officer, Manorama Online; Kirthiga Reddy, MD, Facebook India; Gaurav Dwivedi, Director, DeitY and CEO MyGov; Sandeep Menon, Global Practice Leader, Digital Marketing Services, Cognizant; Pravin Shinde, Head Digital Analytics, Flipkart; and Ambrish Bajaj, Head of Mobile, Jabong. The event is being attended by over 500 senior marketing and related professionals.
“Today, customers can be confident that as they grow, Adobe has the capability to scale for them as they embark on their own digital transformation. The journey begins with a single step and in many cases, a single solution. As companies develop an understanding for the power unleashed by analytics, and experience the efficiencies created by these digital tools, we see an increasing hunger to do more. And our growth in the country is a testimony to that,” said Umang Bedi, Managing Director, South Asia, Adobe.
iYogi, a remote technical support firm, and a leading consumer services brand from India with customers across 11 global markets, has invested in multiple solutions of the Adobe Marketing Cloud. These include Adobe Experience Manager, Audience Manager, Target, Analytics and Campaign. Speaking on the adoption of Adobe solutions, Vishal Dhar, Co-Founder and President Marketing, iYogi said, “Digital marketing has been at the core of our customer acquisition strategy, driving our global success. For a consumer service such as ours, careful segmenting, targeting and personalized experiences are essential. Adobe’s suite of solutions combine powerful analytics capabilities with robust targeting and testing platforms that enable maximum return on marketing investment.”
Adobe Analytics delivers real-time analytics across online and offline channels to continuously improve the performance of marketing activities. Adobe Media Optimizer lets marketers manage, forecast, and optimize their media mix to deliver peak return on investment.
“The universe of internet is vast, and being an e-commerce firm, we have to proactively respond to our fast changing digital requirements. Our partnership with Adobe dates back to the time we started Jabong and the services delivered by Adobe Media Optimizer have allowed us to achieve an extremely sophisticated level of optimization. It helps us stay adept with the latest developments in the digital arena and stays updated with the new feature launches by Google as well as Facebook. It provides robust strategic push to our new product categories and permits us to get the best out of our campaigns. We would love to extend this partnership from strength to strength and continue to deliver excellence to our customers,” said Praveen Sinha, Founder & Managing Director, Jabong.com.
Adobe Experience Manager is a platform to organize, manage, and deliver creative assets and other content across multiple digital marketing channels.
Sterling Holiday Resorts is a pioneer in vacation ownership and a leading leisure hospitality company in India with a network of 21 resorts in the country. Sterling has been studying the digital environment closely to make their digital decisions. “Over 80% of travel or holiday decisions, if not purchase, are taking place online. And mobile is emerging fast, leading to the need to deliver a seamless digital experience across devices and platforms. We studied various solutions in the market for developing an intelligent and responsive, technology and device agnostic website and found Adobe Experience Manager to be ahead of the rest on important parameters”, said Sterling Ramesh Ramanathan, Managing Director Sterling Holiday Resorts.
Pioneers in the online travel industry in India, MakeMyTrip has revolutionized the travel industry over the years. “Adobe Marketing Cloud solutions have assisted MakeMyTrip in consolidating our market leadership by effectively optimizing our paid marketing efforts, helping us understand customer needs and expectations and leveraging that knowledge for cross-sell and up-sell. This has further helped us in delivering personalized experiences to our customers”, said Saujanya Shrivastava, CMO, MakeMyTrip.com.
Adobe Target allows marketers to test and target digital experiences to maximize business results.
HDFC Life, one of the leading life insurance companies in India offering a range of individual and group insurance solutions that meet various customer needs, is a digital savvy organization and the clear leader in e-commerce in life insurance. HDFC Life chose Adobe Marketing Cloud over other solutions for its marketing automation project. “We are keen to offer personalized and relevant communication on the various digital channels to our customers. We therefore chose solutions like the Adobe Campaign, Analytics, Target and Audience Manager, as a next step in our digital journey” said Sanjay Tripathy, Senior Executive Vice President responsible for Marketing, Product, Digital & E-Commerce at HDFC Life.
Adobe Digital Marketing Forum 2015 is designed with the needs of a digital Indian enterprise in mind. It aims to help in enabling and enthusing leadership in digital operations across marketing, IT, sales, communications and customer services.