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Adobe appoints David Wadhwani as executive vice president and chief business officer of digital media business

David Wadhwani is known to have played an instrumental role in advancing the Adobe category leadership, and expanding into new markets

Adobe announced the appointment of David Wadhwani as executive vice president and chief business officer, Digital Media. In this role, Wadhwani will be responsible for the success of the company’s global digital media business across Creative Cloud and Document Cloud, including all product marketing, strategic partnerships, customer support and go-to-market across geographies, working closely with the Digital Media Product organizations. He will report directly to Adobe president and CEO Shantanu Narayen. Wadhwani previously served as senior vice president and general manager of Adobe’s Digital Media business from 2010 to 2015.

“We’re thrilled to welcome David back to Adobe to lead our Digital Media business. He is a transformational leader with an exceptional record of operational excellence, innovation and growth,” said Shantanu Narayen, president and CEO, Adobe. “David’s extensive experience, impressive track record and passion for Adobe and our customers make him the ideal choice to lead the explosive creativity and document categories through their next phase of growth.”

“I’m excited to return to Adobe at a time when digital content is becoming the foundation of expression and engagement for everyone, from individual artists, storytellers and business owners, to the largest global brands,” said David Wadhwani. “Creative Cloud and Document Cloud are helping millions around the world express themselves and digitize their workflows in innovative ways. The tailwinds in Adobe’s Digital Media business are immense, and I look forward to leveraging this moment to deliver even more value to our customers.”

Wadhwani returns to Adobe from Greylock Partners where he is a Venture Partner. Prior to joining Greylock, he was president and CEO of AppDynamics, leading the company as it transformed to a SaaS-first business and grew annual recurring revenue approximately 10 times in four years. Cisco acquired AppDynamics in 2017 for nearly $4 billion.

As senior vice president and general manager of Adobe’s Digital Media business from 2010 to 2015, Wadhwani played an instrumental role in advancing the company’s category leadership, expanding into new markets and contributing to its successful transformation to a cloud-based subscription business. He joined Adobe in 2005 through the company’s acquisition of Macromedia, Inc., where he had been vice president of developer products.

Wadhwani holds a bachelor’s degree in computer science from Brown University and serves on the Brown computer science department advisory board. David is on the digital advisory board for the Metropolitan Museum of Art and on the Board of Trustees for StoryCorps and the Fine Arts Museums of San Francisco.

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