Adlabs Imagica set to revolutionize the digital and e-commerce experience for theme parks in India

Adlabs Imagica has announced several innovation steps in the virtual world that aims to take customer engagement to an all-new level. The company is working with leading industry players like Galaxy Systems, Experience Commerce and Infibeam to drive e-commerce and web development that will engage customers online.

Ticketing Platforms: Adlabs Imagica has collaborated with one of the world's leading ticketing platforms - Galaxy Systems for parkwide ticketing. Infibeam, one of India's foremost E commerce companies has developed a customized platform for Adlabs Imagica to ensure that the customer has a seamless experience booking tickets digitally. Together they have created an intelligent and interactive system with Galaxy systems that recommends tickets, packages including transport, F&B & accommodation to guests making their online buying a delightful and easy to use experience on adlabsimagica.com Infibeam has also helped Adlabs develop state of the art ticket reselling platforms for travel agents & OTA's. Our B2B portal will have individual logins and accounts enabling them to resell Adlabs Imagica tickets and packages & our Web Services module will offer a seamless API integration for the large online portals.

Website & Digital Initiatives: The Digital Agency Experience Commerce has been roped in to look after Adlabs Imagica's web interface, digital marketing and social media marketing. For prospective customers who want to plan their trip for a future visit, the website has a unique ‘Plan your trip' option that allows the user to plan a trip for their group of friends. Enveloping the transaction or functional layer is the experiential layer of the website which has been developed using the latest technology and parallax animation creating an engagement tool that immerses the user with the essence of Adlabs Imagica. The user is able to seamlessly navigate from one attraction to the other experiencing and exploring the different offerings of the park thus giving the user a virtual tour of Adlabs Imagica. Integrating the website with social networking platforms like Facebook and Twitter among others provides the user an opportunity to navigate and share his experience effortlessly on social networks.

Mobile Apps: To ascertain that the park engages with mobile users, Adlabs Imagica has developed a Mobile Application for Android and IOS (I-phone) which will immerse users in the entire experience of Adlabs Imagica. The application kick starts as a digital marketing tool which leverages on the existing social habit of sharing fun photo captions. This app allows real-time composing of pictures using park characters while clicking in real world scenarios. There will be a digital contest called "Imagicate your world" where the most innovative photo captions will get rewarded with park preview invites & other cool prizes. In the future phase of development this application will also lead into a user guide which will help individuals plan a trip, navigate in the park, book tickets and also be an interface for loyalty points.