How Domino’s, Ford Motor Co., Marriott International and Toyota used edge AI to adapt in a disruptive world?
What, if instead of opening the door to a delivery driver, customers used a mobile code to unlock a compartment in an autonomous vehicle? What, if the hotel room knew you wanted an early wake-up call with a shower already started at a precise temperature? What, if a robot could help those with limited mobility get out of a car? What, if the emerging technologies could change an entire business?
Shorter corporate lifespans and increasingly fast-paced emerging technologies force CIOs to constantly innovate and re-examine current uses for technology. Small, incremental changes to existing products are common, but true disruptors explore how technology like artificial intelligence (AI) and edge AI can offer continued and consistent growth.
The combination of edge computing and AI provides significant opportunities to survive in an increasingly disruptive world. Many executives do not understand how edge computing and AI can raise innovation capabilities, operational excellence and customer engagement.
Innovate with edge AI
Edge AI or AI at the edge is the use of AI techniques embedded in the Internet of Things (IoT) endpoints, gateways and other devices computing data at the point of use. CIOs can leverage edge AI and edge computing with augmented and virtual reality, autonomous things, connected cards, digital twins, smart factories, geolocation sensors and visual image recognition. For the business, it can raise innovation capabilities, operational excellence and customer engagement.
In 2017, Domino’s and Ford Motor Co. actually developed a delivery system that uses autonomous vehicles to deliver pizzas. The system tracks the vehicles with GPS, notifies the customer on order progress, and uses a mobile app to send a code to retrieve the food. The companies used edge AI to provide data, geolocation, predicted time frame and personalization for the updates.
Edge AI enabled Domino’s and Ford to gather valuable insight into customer experiences, ranging from whether customers minded walking outside for the pizza, and, if it made a difference if the car was in the driveway or at the curb. For Ford, success meant increased self-driving car sales. For Domino’s, it meant an increased operating efficiency and an improved customer experience.
Disrupt with edge AI
Recently, Marriott International partnered with Samsung, and Legrand to use IoT, and edge AI to create the world’s first IoT-enabled hotel room. The rooms are highly personalized in multiple locations, allowing customers to set up their rooms, exactly as desired, based on the information stored in the app.
CIOs should begin to have conversations about innovation and emerging technologies with business units. To encourage innovation and outside-the-box thinking, try a “yes, and” approach instead of a “yes, but” outlook. Ask business-unit leaders to consider a few questions including: How the world is changing, and what are the impacts of those changes? What is the customer experience like and what do customers want? How can they increase personalization? Which are the best companies or organizations to partner with?
How can our product, service or customers benefit from AI edge implementation?
For Japanese carmaker Toyota, the innovation started with the existing technology. As car sales in Japan declines, and the need for healthcare options for an aging population increases, Toyota realized it could leverage existing AI edge robotics designed for car manufacturing to assist people with limited mobility.
The company created the Welwalk WW-1000, a wearable robotic leg brace that enables people with partial paralysis to walk, and Project BLAID, which helps those who are blind or low vision gain better environmental awareness. Toyota is still dedicated to autonomous car development, committing $1 billion to a robotics and AI research center.
Domino’s, Ford, Marriott and Toyota invested significantly in edge AI. Organizations can opt to innovate on a smaller scale. For example, insurance companies have started using drones to assess roof damage. It’s a much smaller investment, but one with a potentially large impact on the business. No matter the size of the initial investment, organizations should look outside traditional models and industries and decide how to best leverage edge AI.
- Michelle Duerst, Senior Director Analyst, Gartner