Accenture has launched the Accenture Omni-Channel Testing Platform to help digital enterprises fast track their omni-channel deployments, create a seamless end-user experience whatever the user interface, improve conversion rates and realize market potential.
This first-of-its-kind integrated platform orchestrates several innovations from Accenture and its alliance partner ecosystem to test, secure and monitor all kinds of digital applications for complex use cases that run in an omni-channel environment across mobile devices, desktops, kiosks, smart TVs, and wearables. Through extensive use of automation and the ability to generate insights on how applications are performing, testing teams will be able to shift their focus from fixing defects and inconsistencies to fine-tuning application performance to deliver business impact.
“Accenture is building intelligent platforms to help our clients increase business agility and gain competitive advantage,” said Bhaskar Ghosh, group chief executive, Accenture Technology Services.
“The Accenture Omni-Channel Testing Platform is our latest innovation aimed at helping them ride the digital wave by delivering seamless experiences with enhanced revenue.”
The Accenture Omni-Channel Testing Platform integrates Accenture’s industry-specific reusable testing libraries with cloud-based and analytics-driven solutions from leading testing solution providers including Applause, Perfecto Mobile, and SOASTA. The platform also features advanced capabilities for automated scanning of security vulnerabilities combined with a self-learning testing recommendation engine that is built on cognitive algorithms.
“In today’s always-connected world, users expect their digital applications to work anytime, anywhere. Our solution orchestrates the leading technologies of the testing ecosystem and Accenture innovation in a single, easy-to-use testing capability that can be used across a range of digital applications,” said Venugopal Ramakrishnan, managing director and global digital testing lead, Accenture Mobility.
The Accenture Omni-Channel Testing Platform assists users in providing a seamless digital experience automatically through the use of continuous quality labs that feature a wide range of tools to test digital applications and provide 24/7 remote access to real devices and simulated environments. The platform automates the delivery of seamless experiences to the digital consumer across all kinds of user interfaces.
The platform generates valuable insights that help testers improve market uplift through digital optimization. The multivariate testing solution within the platform allows organizations to test thousands of variations of marketing content across multiple channels to deliver a rich user experience. Combined with the power of a 360 degree application quality dashboard and an application quality score derived from user sentiment analytics, the solution assists in enabling optimization of digital applications for improved market performance.
The platform also helps testers improve conversion rates through performance monitoring and testing. It enables visual monitoring of millions of user interactions in real-time and compares browser performance and end-user navigation patterns to improve web site performance, as every millisecond can equal millions in revenue to the business. This real-user insight helps enterprises facilitate peak performance of their digital applications and improve conversion rates.
“The use of intelligent automation in testing is growing exponentially. That creates an opportunity for testers to not only do things differently, but to do different things. The Omni-channel Testing Platform is a great example of Accenture’s people-first approach to automation. By automating aspects of digital assurance to deliver seamless experiences in the testing function, teams can now focus more on market uplift of the client business through digital optimization, help generate higher client revenues and conversion rates through performance engineering—tuning applications to support the business outcomes that really matter,” said Kishore Durg, managing director and global testing lead, Accenture.