Accelerate digital with a modern content services platform

The world has changed. With hybrid working becoming a norm after the pandemic, digital became an integral part of almost every enterprise primarily to enable seamless collaboration and anytime-anywhere access to enterprise-wide content.

Organizations across industries deal with a large volume of data generated across departments. For instance, sales departments manage customer documents, contracts, etc; claims processing teams rely on claims documents, videos, filed dates, and more to process files; HR departments manage employee documents, onboarding documents, relieving documents, internal events videos, etc.

And managing this humongous amount of enterprise content can be complex.

A modern content services platform is the best bet to tame information complexity and keep up with the kaleidoscope of change.

Organizations require a modern content services platform at the backend to store and manage high volumes of content, manage access rights, privacy, and compliance. Modern content service platforms are cloud-native and help manage ever-growing volumes of content at low cost with anywhere anytime access. They are highly scalable and can be deployed at a much faster pace than ever before.

Software platform providers are modernizing their traditional enterprise content management platform to ensure a stronger emphasis on contextual content instead of just managing it. A content services platform is essentially a set of microservices and loosely coupled components that share common APIs allowing organizations to link multiple repositories, handle diverse content types, and manage variable content volumes without requiring high-end infrastructure.

Content services platforms are now integral to digital transformation strategy. Here’s why

1.       Low code capability enables rapid application development for faster time to market

Modern enterprises need to be able to roll out business applications quickly to manage high volumes of new business content. For this, leverage a code-based content services platform that provides a developer-friendly environment and readily available APIs and extendable micro UIs for faster application development. Microservices and micro-UI through a modular approach enable apps to be built in a matter of hours instead of days. This makes it easy for users to quickly access data, integrate content, and use it in a way that runs for them.  

2.       Integration capability ensures a seamless flow of information

With microservices and testing frameworks in place, a content services platform can easily integrate with multiple business applications that require content be it documents, images, audio files, or videos at the backend. For instance, in an insurance firm, core business applications like claims processing, underwriting, and policy servicing can be integrated with a content services platform in the backend for anytime anywhere access to centrally stored information.

3.       Scalability for growing business needs

With the rising volume of enterprise content, a content services platform needs to be scalable to accommodate the growing business need across various verticals within an enterprise. Being cloud-native, containers can spin up or down within seconds to provide a highly scalable content platform.

4.       Ease of maintenance and high availability for tackling uncertainty

Gone are the days when an entire application crashes if any component fails. With microservices and container approaches, application management has become more efficient. In a modern content platform, a user can continue running large applications while faulty components can be worked upon and repaired without impacting the entire business application. Content service platforms are developed for continuous IT services through redundant and failover-protected components in place at the backend.

5.       Efficient compliance and data protection for information security

With a modern content services platform, enterprises can ensure best data protection practices are in place. Organizations can adhere to security and regulatory requirements such as general data protection regulation (GDPR), HIPAA, information assurance support environment (IASE), SOC 1/ISAE 3402, SOC2, PCI DSS Level 1 (Payment Card Industry), open web application security project (OWASP), and others. It can also allow users to know how and where the data is stored and how it can be accessed. For authorization, modern content platforms support industry-standard protocols such as OAuth 2.0 and OIDC.

The time is now to modernize your approach to content management for achieving business goals. From ensuring content security, rights management, auditability, application governance framework, and low cost of storage, to scalability, and more, content services platforms have become an integral part of digital transformation strategies. With a content services platform, enterprises can accelerate their digital transformation journey and experience the numerous benefits it offers. It is a fundamental tool for today’s digital workplace because it not only minimizes content silos, improves productivity, and offers content accessibility, but also empowers employees and enhances overall customer experience.

The article has been written by Arvind Jha, Senior Vice President, Software Development, Newgen Software