A Winning Ticket

Intrex

India's activities are based on IT solutions and offerings, especially, the

Itz Cash System. It has automated several of its business processes such as card

activation, redemption of Playwin lottery's winnings below Rs 5,000, card

printing, transaction reconciliation and handling customer queries.

The impact of IT has been manifold. Card activation was enhanced to reduce

errors. The card printing data was encrypted and the card dispatch process was

optimized. Impact of IT on product development led to creation of complete

system specs, besides design, coding and testing.

Intrex made use of Web services internally to perform key system tasks. They

are also used to integrate with external systems such as the Playwin lottery

system. Itz Credit Cards come various denominations-from Rs 250 to Rs 10,000.

It is unique as it provides an alternative to credit and debit cards to

consumers for e-commerce, m-commerce and IVR-commerce applications. Intrex

integrated the Itz Cash Card with 7575 for accepting payments via SMS. This is

among the first-ever implementations of true m-commerce in India.

The Itz Cash Card can be used over the SMS, telephone and over the Internet.

Intrex has developed a payment gateway as a mechanism for online transactions.

The flow is similar to that used by banks/credit card companies.