IMImobile was founded by Vishwanath Alluri in 1999 with the singular vision of becoming a global specialist provider of mobile data platform and services. The company has pioneered a managed services model which eliminates CAPEX and de-risks launch of new services to unleash new revenue streams and provide customer lifecycle management solutions to its customers.
The rapid evolution of technology makes it very hard even for industry veterans to accurately predict the future of technology. However, we at IMImobile feel that certain areas have the potential to change the dimensions of IT.
SMEs...According to Forrester, cloud computing market will increase nearly six times within ten years. Because of the cost-efficiency and agility that cloud computing provides, more small and medium enterprises (SMEs) will adopt this technology, thereby preferring IT to be an outsourced, rather than an owned service. Cloud based models typically employ pay-as-you-go pricing with no upfront capital expenditure, which is ideally suited for SMEs.
Cloud also empowers Line of Business (sales, marketing, HR, customer service) to adopt technology solutions without depending on IT. It provides flexibility in execution while reducing the time to market. These advantages often include the ability to reduce long-term IT expenses while delivering higher ROI on IT spends.
Big data & CRM Analytics...According to Gartner Inc in 2013, big data is expected to drive $34 billion of IT spending. An IDC survey in association with EMC revealed that the world is now generating data at a rate of 5 exabytes every two days. But at present only a half of one per cent of the world's available data is being mined for value.
A midyear research published by the Economist Intelligence Unit claims that there is 26% business improvement to be reaped by organisations which have deployed big data analytics. This applies to telecom operators too as big data is the new reality for them and they can ignore big data at their own risk.
Harnessing this big data to derive insights from customer data, call detail records and network data is a big task for telecom operators today. The traditional BI tools used have not kept pace with growth in data sets. However, social networks, real-time consumer behavior, mobility, and even sensor driven networks in M2M applications have led to a flood of new information.
SoCloMo adoption...A unified mobile data services platform will be central to realizing the potential of m-engagement. However, the market today is cluttered with vendors offering point products. Such a fragmented apprch is in stark contrast to the "integrated" view that businesses need to adopt for communicating with and engaging their customers and other stakeholders.
This situation calls for a unified mobile data services platform which will provide the environment to unleash the power of mobile for business productivity and growth through unified customer engagement.
Emergence of Enterprise App Stores...While the enterprise app store will be based on the concept of the consumer app stores, there will be some significant differences. Unlike the consumer app stores, where there is no limit to a user buying apps, enterprise app stores will limit and control the downloading of apps according to the work profile requirements of the end-user.
The enterprise app store will also have ‘curated content' and subject the downloads to review by both internal IT and app owners to ensure compliance from both a security and licensing perspective. From a developer perspective too it adds another opportunity by creating more focused and generic business apps giving a higher possibility of them being downloaded.
Technology adoption platform... We will be mainly focused on driving adoption and further enhancing IMImobile OPENHOUSE. OPENHOUSE will make delivery of mobile data services easier for enterprises, marketers and advertisers by giving all the relevant parties in the value chain access to an open architecture environment. The platform throws open a range of capabilities including telecom network assets, payment gateways, social networking, social media and device capabilities. This will greatly solve the problem of vendor fragmentation identified under SoCloMo.